PPC campaigns can be a major driver of traffic and conversions for B2B brands, but carry a different set of challenges than their B2C counterparts. At the recent brightonSEO conference, Swydo CEO Jeroen Maljers presented B2B PPC tips and tactics, and was asked to further explore the topic with an international spin by webcertain.tv. See […]
We are pleased to announce that Swydo has been shortlisted for the prestigious UK Search Awards 2017. As part of the Best Search Software Tool category, Swydo faces the next round of reviews from an esteemed panel of over forty international judges. Attracting hundreds of entries each year, the seventh edition of the UK Search […]
In order to maximize your AdWords budget, you need to determine which campaigns, keywords and ads get credit for your conversions. Enter AdWords Attribution. PPC Specialist John Horn provides insight into the best attribution model to use and why, and provides step-by-step instructions to set your account to your chosen method. Determining Proper Credit For […]
Ten years after that first informal gathering in the pub to talk about SEO, brightonSEO now draws thousands of digital marketers together to learn, share and connect with their peers. On-site at last week’s event, the Swydo team was fortunate to experience the positively charged atmosphere at a number of SEO and paid advertising workshops […]
Have you been investing in great content to fuel your marketing campaign? Congratulations! You’re on the surest path to success laid down by search engine guidelines. Engaging content raises your website and your brand’s value in the eyes of your audience and Google. But after consistently putting out high quality content, there is another challenge […]
The Google Grant is a generous $10k monthly stipend the company provides non-profits to spend on its network. It does come with restrictions – text ads only and an ad bid max of $2 – that requires a thoughtful approach to ad strategy in order to maximize every dollar. In this guest post Grant Hensel […]
It’s a challenge that faces all digital agencies – following up with potential new business after providing a proposal/quote. You spend the time researching and crafting the perfect client proposal only to never hear back from the prospect.
The Swydo dev team has been hard at work making platform improvements which allow us to enhance our integrations and reporting capabilities.
Our dev team’s latest platform enhancement adds MailChimp, the popular email marketing tool, as a new integration to our platform. Keep reading for additional details about this exciting announcement!
We are excited to announce some dramatic improvements for Swydo users in collecting and presenting campaign data to their customers. You now have more Google Analytics metrics and widgets at your disposal to improve the quality of your reporting, including DoubleClick, e-commerce metrics, new time intervals and more.