By analyzing the path customers take from first click through purchase, you can uncover tremendous opportunities to improve your clients’ campaigns and ROI. Guest blogger Alan Brocious shares his step-by-step process on mapping the customer journey to conversion.
Swydo is pleased to be exhibiting at one of the largest and most respected digital marketing events on the calendar this year, brightonSEO 6-7 April in the UK. We sat down with conference founder Kelvin Newman to discuss the event’s origins, challenges and future path.
We are pleased to announce that Swydo has been shortlisted for the prestigious European Search Awards 2017. As part of the Best Search Software Tool category, Swydo faces the next round of reviews from an esteemed panel of over forty international judges.
Guest blogger Diana Akroyd shares straightforward tips to ensure your clients’ websites benefit from improved search rankings and campaign results in our mobile infused web. April 21, 2015 was not the day that Skynet became self-aware, but for website designers and website owners, it was indeed Judgement Day. That was the day that Google unleashed […]
“In the Spotlight” profiles Stacy Goodchild, Bucket Media’s SEM Strategist. With clients hailing from industries such as automotive to education to retail, Stacy provided interesting insights into platform testing and hyper local targeting.
More than 80 of the world’s most knowledgeable internet marketers will present at Search Marketing Expo – SMX Munich March 14-15. They’ll share what makes them successful, what keeps them up at night, and what you’ll need to know to succeed in 2017. Join Swydo at Europe’s largest search marketing conference, now in its ninth […]
Google’s 2016 introduction of Expanded Text Ads (ETAs) was the most significant change in recent years to the product, and rewarded/challenged advertisers with double the copy space and two headlines. Swydo is always looking for data and insights that is helpful to our customers. We saw a number of industry articles reporting on early results, […]
January’s “In the Spotlight” profiles Exigo Digital’s Founder and CEO Alan Brocious, a 20+ year marketing veteran, influencer and speaker. We asked him to share his insights into digital advertising, PPC reporting, and how using a certain reporting platform has helped Exigo help its clients.
Last month in Amsterdam, the Dutch Search Awards jury of 22 marketing experts selected Swydo as winner in the category ‘Best Tools & Software” 2016.
In this edition of “In The Spotlight”, we asked a “child of the digital age” Tim Horn, StubGroup Advertising’s co-founder, about his business challenges and digital marketing insights. Tim is a fourth-generation business owner and entrepreneur with marketing and advertising in his blood.