Behind every successful online campaign lie effective analytics. It’s the whetstone which sharpens the edge of every marketing strategy. “And what’s the secret to effective analytics?”, you might ask. Simple. Choose and monitor the right Key Performance Indicators (KPIs) that provide actionable insights. They’ll bring to light the areas your campaign is underperforming and provide […]
We have redesigned the Swydo menu and interface! The new version includes a stylish and clear menu for easier navigation. Why the change? To give you a better user experience, why else? Plus, the redesign accommodates our newly added features.
Share your reports via a public URL! Yes, now the imagination comes into the possibility and it’s helpful if you want to share the report with a colleague or if you just want to send the report to your client by using a public URL.
Like any company sincere about its growth, even as we grow, we keep looking for new and better ways to do what we do. We seek out ideas and strategies that could help us enhance ourselves and make further advances in customer centricity, quality, productivity and cohesiveness. And as we progress on this pursuit of […]
We are excited to announce that a new version of the Text Editor has been launched; allowing you to customize your report way more than ever before. Now you have more possibilities to create professional looking reports for your clients. With this new version of the text editor, no surprise here, you can customize text, […]
At Swydo we see a wide variety of agencies in our client base. Amongst other individual characteristics, distinctions can be made by the range of services they provide (Some offer just Adwords campaign management, some offer PPC in general, some also do SEO, some will even manage your websites and social media). These agencies of […]
Have you already tested Gmail Ads in AdWords? We did and we share the results with you (oh, and of course we support the metrics in Swydo so you can reports the results to clients or colleagues). What are Gmail Ads? With Gmail Ads you can, no surprise here, target Gmail users. To be specific: […]
Google released a new Ad Extension early September 2015 and we thought to share with Swydo users the basics. We will support this extension in December, so check the Ad Extension performance widget in the Adwords section in Swydo soon. What is a Structured Snippet? A structured Snippet more or less replaces part of the […]
We just released a major new feature in Swydo: Dynamic Report Templates (DRT) for your online marketing reports. Update hundreds of reports in just a few clicks. A great enhancement for Swydo: online marketing reporting, monitoring and workflow. This will save time! Dynamic Report Templates are not just templates, they are online marketing report templates on […]
It’s here. It was one of the most requested features: support for AdWords for Video campaigns. We could not support it, because it was not present in the AdWords API, the interface Swydo collects the data from. But now it is! Four new widgets and KPIs. We have made four new AdWords for video widgets and KPIs, […]