Reporting, Monitoring and Workflow for Online Marketers
Next Monday , July 2nd, most of us need to make monthly reports about our accomplishments in June. Why not use Swydo? Make reports in 5 minutes that look professional, have all info and give room for your personal touch. Use our special and limited voucher code to upgrade with 33% discount for 6 months. […]
Branded PDF online marketing reporting We like to deliver great news that Swydo has a much requested feature: White label Branded reporting for you to your clients. All agencies and online marketing departments have the same monthly recurring issue: reporting. Now you can create a beautiful PDF report with your logo in 5 minutes! Use the logo […]
Yes! We got it. It’s the most requested feature for Swydo so far. We have been asked form Melbourne to Seatle for this feature and it’s live now. You can now create PDF reports across all the online marketing metrics and KPI’s. Your can even add a summary text for your client or manager to explain […]
Hypothesis: Inbound marketing is more connected to the core values of an organization than outbound marketing. That’s why it is harder to outsource inbound marketing to agencies. Since inbound marketing becomes more important, some Agencies need to adept or else will get into difficult times. Why: Inbound marketing is more about content, value, values, intrinsic […]
I think we can say that Google Pagerank is really dead. A couple of years ago you could hear everybody talk about Pagerank. There were tools, checkers, and rankers. It was in the Google toolbar. But it is hardly mentioned anymore. See this graph of Google Insights: You can see that PageRank had its peak […]
On Mediapost I read an interesting post and reactions on what and how to charge for online marketing services. The article you can read here. The author, Mark Simon, makes the comparison with a home construction project and thinks it is not wise to charge more, when the Ad spend of client increases. He seems […]
Every high school drop out with some coding skills has a couple of options: Build websites for ‘your uncle that has it’s own business’ or start your own online marketing agency. The profession has, to say in Porter terms ‘low entrance barriers’. The other forces of the 5 forces are not that positive as well. […]
Recently we see that some online marketers have problems signing up for Swydo. The reason is that the authentication method we use relies on Google Accounts. Recently Google has, partly because of the launch of Google+, made the definition of your first and last name mandatory. In the past you could leave that empty. So […]
Who want’s to go throught Adwords CSV files, Analytics reports and Webmaster tools overviews searching for the Big pains or gains in your online campaigns? We don’t. We rather focus on those metrics that matter. Digging deeper can be necessary of course, but for tasks and actionable information we want to focus on Key Performance […]
Swydo is positioned as an online marketing project management tool. But actually our main advantage compared to Basecamp, Asana, Do or whatever other tool is that we really do not focus on being a great project management tool, but we support the ongoing work that the online marketer does. Most of our work, that of […]
