Swydo now has rankings for keywords and pages derived from Google itself via webmaster tools! Get comprehensive data on where websites rank and use this data in your widgets and reports. There’s lots of debate recently in the online marketing Industry on the value of ranking overviews. Multiple tools provide ranking overviews that are compiled […]
Normal search You can type in anything and see if Swydo can find it: Filter by user, project, etc. This will look for users with “Jeroen” in their name. You can also look for other things like: :client, :c :project, :p :report, :r :user, :u :contact For example, you want to find all Adwords reports: Or all Facebook projects: […]
Swydo was an exhibit Sponsor at heroconf 2013 , organized by the good people from Hanapin Marketing, the driving force behind the popular ppchero blog. Heroconf is a specialized conference dedicated to PPC people only. There were app. 240 attendees. The conference was very well organized, including lots of fun, drinks, food and a perfect […]
This a slightly adjusted version of our adjust-ppc-campaign-to-segments for the MARUG marketing presentation at the Groningen University, Netherlands of March 2013. Marketing is all about problem solving. What problem do you solve? ARE YOU MARKETING DRINKS IN DEATH VALLEY? ARE YOU MARKETING SNOW BOOTS IN JAMAICA?
Every time my father in law takes pictures of our children he say’s: “please stand still, I can’t photograph you” or “do not move so fast, because the pictures will be unsharp”. On every such occasion we point him at the ‘super fast you can take a ferrari picture’ modus on his camera. No use. […]
The interview that co-founder Jeroen Maljers gave to DoesWhat is published today. You can read it on Doeswhat.
Swydo, your online marketing reporting and workflow tool, now has a very valuable new feature. The Adwords widgets that you can use for your dashboard and/or reports can now be applied to individual campaigns. This was a much requested feature. Most widgets now have 4 options: Search & Display, Display, Search and Custom. With ‘Custom […]
1. It is soooooo boooooooooooring. 2. You do not stand out anymore. Since somebody wrote down you have use top-y reasons for x, everybody is using this. 3. Do you really have 10 reasons or are you making the last ones up, to get 10? 4. It does not help you in SEO, the title is […]
ok, I’m completely unfashionable. Probably this is like Mater at a cocktail party. I run the risk getting thrown out. But do not worry. I know wasabi is no pistachio ice cream. The contrary. But a little less Groupthink for ‘content’ and ‘inbound‘ please. Interruption is not a dirty word. It’s sometimes ok. Sometimes you need outbound. […]
We got a great little new feature now in Swydo: following of tasks. Recognize when you create a task for a colleague in Swydo, but still interested in the follow up? Hit the follow button: Once there is a task comment/the task is assigned to someone else or the task is closed, you will be […]