Hypothesis: Inbound marketing is more connected to the core values of an organization than outbound marketing. That’s why it is harder to outsource inbound marketing to agencies. Since inbound marketing becomes more important, some Agencies need to adept or else will get into difficult times. Why: Inbound marketing is more about content, value, values, intrinsic […]
I think we can say that Google Pagerank is really dead. A couple of years ago you could hear everybody talk about Pagerank. There were tools, checkers, and rankers. It was in the Google toolbar. But it is hardly mentioned anymore. See this graph of Google Insights: You can see that PageRank had its peak […]
On Mediapost I read an interesting post and reactions on what and how to charge for online marketing services. The article you can read here. The author, Mark Simon, makes the comparison with a home construction project and thinks it is not wise to charge more, when the Ad spend of client increases. He seems […]
Every high school drop out with some coding skills has a couple of options: Build websites for ‘your uncle that has it’s own business’ or start your own online marketing agency. The profession has, to say in Porter terms ‘low entrance barriers’. The other forces of the 5 forces are not that positive as well. […]
Recently we see that some online marketers have problems signing up for Swydo. The reason is that the authentication method we use relies on Google Accounts. Recently Google has, partly because of the launch of Google+, made the definition of your first and last name mandatory. In the past you could leave that empty. So […]
Who want’s to go throught Adwords CSV files, Analytics reports and Webmaster tools overviews searching for the Big pains or gains in your online campaigns? We don’t. We rather focus on those metrics that matter. Digging deeper can be necessary of course, but for tasks and actionable information we want to focus on Key Performance […]
Swydo is positioned as an online marketing project management tool. But actually our main advantage compared to Basecamp, Asana, Do or whatever other tool is that we really do not focus on being a great project management tool, but we support the ongoing work that the online marketer does. Most of our work, that of […]
Happy Sunday! We have something nice you can already use in your planning for the coming week. Now Swydo has Calendar integration. This is a really cool new feature and its easy to use.
We are constantly working to make life easier for online marketers. We now have a great new feature: “recurring tasks”. Designed just for the needs of recurring work. This was made because of the request of our customers. Yes, your opinion counts!
Lightning fast and easy new worksheet! Do you like speed? We completely revamped the worksheet. This worksheet alone is worth a subscription to Swydo.