Today we released several new and improved Adwords widgets in Swydo. We received some great feedback from our daily growing user community at support.swydo.com and created these new widgets based on that input. Thank you for that! You can use 3 new widgets in the project dashboards and in the reports. Widget 1: Overall Device performance: break […]
In our continuous quest for staying the best reporting tool for online marketers we added two great new features today: The image widget and report copying. Image Widget The new image widget gives you great opportunities to integrate nearly anything in your reports. Some possible deployments: A screenshot of a new ad proposal A banner proposal A screenshot of a new call-to-action-button […]
Going through a search campaign today I fired up de Search Query report, one if my favorites. Most of the times you find new ideas for negatives and new ideas for BMM of phrase match keywords. What got my attention were some Search Queries with multiple keywords. In this case a client sells professional tools […]
In Google Adwords the Search Query Report is one of the most valuable tools to gain insight in the quality of your keywords. Especially when you use more broader keywords Google has more freedom to trigger ads based on actual search terms that differ from your keywords. So it is very important to regularly check […]
Swydo now has rankings for keywords and pages derived from Google itself via webmaster tools! Get comprehensive data on where websites rank and use this data in your widgets and reports. There’s lots of debate recently in the online marketing Industry on the value of ranking overviews. Multiple tools provide ranking overviews that are compiled […]
Normal search You can type in anything and see if Swydo can find it: Filter by user, project, etc. This will look for users with “Jeroen” in their name. You can also look for other things like: :client, :c :project, :p :report, :r :user, :u :contact For example, you want to find all Adwords reports: Or all Facebook projects: […]
Swydo was an exhibit Sponsor at heroconf 2013 , organized by the good people from Hanapin Marketing, the driving force behind the popular ppchero blog. Heroconf is a specialized conference dedicated to PPC people only. There were app. 240 attendees. The conference was very well organized, including lots of fun, drinks, food and a perfect […]
This a slightly adjusted version of our adjust-ppc-campaign-to-segments for the MARUG marketing presentation at the Groningen University, Netherlands of March 2013. Marketing is all about problem solving. What problem do you solve? ARE YOU MARKETING DRINKS IN DEATH VALLEY? ARE YOU MARKETING SNOW BOOTS IN JAMAICA?
Every time my father in law takes pictures of our children he say’s: “please stand still, I can’t photograph you” or “do not move so fast, because the pictures will be unsharp”. On every such occasion we point him at the ‘super fast you can take a ferrari picture’ modus on his camera. No use. […]
The interview that co-founder Jeroen Maljers gave to DoesWhat is published today. You can read it on Doeswhat.