Reporting, Monitoring and Workflow for Online Marketers
As a digital agency, you face tough competition. Standing out is all about proving your value and providing clients with an amazing experience and even better results. Client reports are a key part of the process. They offer a moment of connection between you and your customers, bring them up-to-date on what’s happening, and offer […]
As agencies and consultants, we do our best to make sure that our clients see the value in our efforts. Sometimes it may feel like you’re reporting on every metric under the sun but – is that really the best way? Probably not. Here’s why: coming from my past experience as an in-house Director of […]
It’s no secret that maximizing client retention is a key ingredient to building a successful PPC agency. According to a report from Gartner Group, 80% of a company’s future profits will come from only 20% of their existing customers. Holding onto the clients that you already have is not only an effective way to secure your agency’s […]
Where does the time go? There have been a number of new Swydo features and integrations launched in 2019, with a focus on giving you greater flexibility in your reporting process to create the very best reports and dashboards for your clients and stakeholders. Learn how your peers are successfully getting the most value out […]
Emails have become a staple of the business world. Companies use emails to gather and nurture leads, communicate with customers and clients, and relay important information to coworkers. While some marketing agencies leave employees to their own devices when crafting emails, others have adopted email templates. Email templates have helped agencies and marketers become more […]
People use Google to find the solution to a problem, or answer to a question, and the search engine results pages (SERPs) are Google’s manner of suggesting (recommending, even) the solution it feels is most suitable. If you appear high in the results, prospective customers can find your business when they are searching for a […]
Most of us have used a checklist for personal, financial, and even professional goals. But many marketers are overlooking how a marketing checklist can have a huge impact on campaign efficiency, effectiveness, and quality. Whether you’re an in-house department or an agency, taking advantage of checklists is vital for maximizing your work process. They can […]
Localization has never been a booming trend, but rather a slowly building norm among successful organizations. Localizing your product or your marketing campaigns is a lengthy and often costly process, but it’s also immensely rewarding from a financial standpoint. Marketing efforts that are well-localized allow businesses to grow their influence in new markets and drive […]
As part of our brightonSEO speaker spotlight series, we had the pleasure to interview digital marketing ace Amy Bishop of Cultivative Marketing. An expert in e-commerce, lead gen and localized site-to-store strategies, She has had the opportunity to work with companies around the globe, from start-ups to Fortune 500 companies. Amy is a frequent contributor […]
“Treat your users as customers and not as mere email addresses.” – Anonymous Ritz-Carlton. Trader Joe’s. Disney. Costco. Netflix. Ever wondered what these global, multi-billion dollar brands have in common? They are “customer-obsessed” as Forbes rightly frames it. In fact, it may not be an exaggeration to claim that these companies could make it all […]
