Late last year, Facebook introduced a new way for companies and customers to speak to each other by adding “Messages” as an objective option in Ads Manager. This allows marketers to open conversations with potential customers right in Facebook Messenger, making it that much easier to obtain leads, increase purchases and answer customer service inquiries. […]
We all know that one of the strongest selling points for digital advertising is the unprecedented targeting and measuring options available. Some of the most common metrics are impressions, clicks, click through rates and costs per click. In many campaigns, we are also able to track conversions such as subscriptions, sign-ups, purchases and other valuable […]
Owning a digital agency is not for the faint of heart. On top of generating positive results and ROI for your current clients, you always need to keep your momentum and grow your customer base. Frequently agencies don’t have the resources to advertise their own services, so where does that leave you? Akvile DeFazio, founder […]
As we start 2018 with new plans and goals, we thought it might be helpful to highlight the most popular content posted to Swydo’s blog in the last year. Perhaps you missed one of these articles or this will be a helpful reminder to what you’ve already read, it’s our hope you can leverage these […]
PPC campaigns can be a major driver of traffic and conversions for B2B brands, but carry a different set of challenges than their B2C counterparts. At the recent brightonSEO conference, Swydo CEO Jeroen Maljers presented B2B PPC tips and tactics, and was asked to further explore the topic with an international spin by webcertain.tv. See […]
Share your reports via a public URL! Yes, now the imagination comes into the possibility and it’s helpful if you want to share the report with a colleague or if you just want to send the report to your client by using a public URL.
Pingdom integration in Swydo Pingdom? With Pingdom’s website monitoring tool you’ll be the first to know when a website is down, and you’ll stay on top of a website’s performance. With Pingdom you can perform Real User Monitoring, make test transactions and a number of other cool things to test websites. Pingdom is a valuable tool […]
To help our recent customers with onboarding we are organizing a series of 30-minute Webinars. The Webinars will explain the most important features of Swydo. After the Webinar you can start with sending out those amazing looking reports to your boss and your customers. Features covered in the Webinars Creating a report Scheduling Reports on a […]
Today the Swydo team introduced a whole new layout of clients and projects Dashboards. It is now possible to directly see the status of your Project, the situation in Online Marketing for your client and where you should take action. This blogpost is to explain on how to set this up.
A tip & trick for our valued Swydo users When you send your PPC monthy of weekly report from Swydo, its interesting to see if your report did arrive well and if your customer opened your email. You can see that from within Swydo. 🙂 When you sent the report we actually track deliveries and […]