Reporting, Monitoring and Workflow for Online Marketers
As of 2019, the global population of Generation Z is set to surpass millennials. That stat should make marketers sit up and pay attention, and, if they haven’t already, start figuring out how they’ll need to adapt their marketing, both message and delivery, or fall behind their competition. In this spotlight we talk with video […]
Most of us have used a checklist for personal, financial, and even professional goals. But many marketers are overlooking how a marketing checklist can have a huge impact on campaign efficiency, effectiveness, and quality. Whether you’re an in-house department or an agency, taking advantage of checklists is vital for maximizing your work process. They can […]
With over twenty-five years in sales and marketing – most of that time focused on online marketing analytics – Jim Sterne is an internationally known speaker, consultant, author and co-founder of the Digital Analytics Association. We were very excited to interview Jim to get a behind-the scenes peek at his upcoming Marketing Analytics Summit (formerly […]
Most marketers dread the process of taking their successful campaign information and pasting into a spreadsheet. But when it comes to making presentations, communicating complex information, and keeping your team up-to-date, marketing report templates are an incredibly powerful tool. Rather than spend countless hours manually creating weekly reports, free up your time and energy with […]
Localization has never been a booming trend, but rather a slowly building norm among successful organizations. Localizing your product or your marketing campaigns is a lengthy and often costly process, but it’s also immensely rewarding from a financial standpoint. Marketing efforts that are well-localized allow businesses to grow their influence in new markets and drive […]
Technology is truly revolutionizing the marketing industry. The past few years have seen a huge rise of information technology. For marketers and managers, marketing dashboards are one of the most useful analytics and data tools. Having the ability to effectively visualize real-time metrics and data will revolutionize how your business operates, benefiting both your own […]
Do you view marketing campaigns as an expense that must be budgeted for, or an investment in the growth of a business or brand? Guest author Ricky Solanki of Push definitely believes the later, and shares how he believes companies can positively impact their ROI by thinking like a marketing investor. What Marketers Can Learn […]
Note: Original post, published June 2018, has been updated with e-commerce stats from 2018. We all know that one of the strongest selling points for digital advertising is the unprecedented targeting and measuring options available. Some of the most common metrics are impressions, clicks, click through rates and costs per click. In many campaigns, we […]
Recently we had the pleasure of interviewing one of the most influential digital marketers in the world, Purna Virji, who leads Microsoft’s global engagement team. As a featured speaker in next month’s Search Marketing Expo – SMX Munich conference, she was happy to share with us some highlights on her presentation and additional insights into […]
As we plan and move forward with 2019, it’s also a good time to look back and review your favorite reads from the Swydo blog this past year. These guides, case studies and how-to articles fell into two key categories – Digital Marketing Tactics and Agency Management. It’s our hope this summary is a helpful […]
