Reporting, Monitoring and Workflow for Online Marketers
In order to maximize your AdWords budget, you need to determine which campaigns, keywords and ads get credit for your conversions. Enter AdWords Attribution. PPC Specialist John Horn provides insight into the best attribution model to use and why, and provides step-by-step instructions to set your account to your chosen method. Determining Proper Credit For […]
We have just launched a nifty little feature in the schedules options for your reports. You can now add rules to prevent reports to be send when KPI’s are not met. Do you recognize that you have scheduled your reports but have a certain uncomfortable feeling about a KPI? To avoid that a report is […]
Swydo goes Social! Ok, we said it would be released next week, but we could not wait anymore. You can now report on and set KPI’s for Facebook likes, posts, engagement etc. Check out our Facebook integration now.
Swydo supports Google Shopping Report Google Shopping campaigns now with Swydo. Only 3 weeks after Google announced the introduction of the AdWords API for shopping campaigns our integration is released! Google Shopping Integration. The Shopping Campaigns are integrated in all relevant widgets. Special Shopping Widget. Drill down to Category, Product type, Brand, Item ID, MC ID and Store ID, just like […]
The Google Adwords interface and it’s features have evolved to a full fledged bid management interface with many settings and options, but you can alway’s wish for more. For the Rockstar PPC professional enough is never enough. In our Swydo clientele we have a lot of high demanding agencies and professionals that not only explore […]
No more unexpected overspent budgets, unexpected CPC rises or faltering conversions. Get alerted in time! Clients dashboard. See in one glance how your client projects are performing. The projects automatically get a green, orange or red bullit. Projects dashboard. See which KPI is failing on the project overview. (Yeah, check, I’ll start working on that […]
‘Spinning the plates’ series is about Online marketing agencies and departments that have their reporting and workflow well organized with Swydo. They ‘spin their plates’ and make sure their clients are happy, they report frequently and thoroughly and have a well organized workflow. This second episode is about an Agency with its headquarter in Cardiff, […]
PPC keywords are vital to success. There a lot of posts out there that give you the top 5 tools to spy on competition, or the top 8 keywords tools, but I want to share with you some PPC keywords research tips do are tool-less. Google the keywords. Just Google them and look at the […]
Google announced yesterday during a press event that it quietly introduced a new search algorithm about a month ago that’s called “Hummingbird”. On the different blogs there’s enough debate and attention what the effects are for SEO. I could not find any remark if there are any effects on paid search. The advice from Google […]
Dynamic Search Ads in Google Adwords (DSA’s) are part of Google Ad innovations. They are dynamically (yup) generated ads, based on your websites content. The dynamic part of the ad is the title and the destination URL. The ads have the following format: The website content is derived from the Google search index. So for […]
