Reporting, Monitoring and Workflow for Online Marketers
The days relying on PPC analysts are over. Or at least that’s what many in the industry believe. When looking at the current digital marketing landscape, I think the advent of AI/Machine Learning-based bidding actually complicates, rather than simplifies, AdWords. Along with the increased nuance of attribution options, AI requires agencies and marketers to give […]
Since 2008, the International Search Summit (ISS) team has produced almost 50 events in Europe and North America specifically focused on the challenges of international digital marketing. We asked event manager Gemma Houghton to fill us in on the background and mission of ISS, how the event evolves to meet the needs of marketers, and […]
Swydo’s co-founder and Managing Director Jeroen Maljers will be hitting the conference speaking circuit this spring, sharing his digital marketing insights and knowledge. With over 10 years of hands-on PPC management for international brands in finance, publishing, recruitment and software, Jeroen will share his B2B expertise with marketers across Europe and beyond, business small and […]
Change can be difficult to accept and at times risky, but sometimes change is just what we need to change the dynamic and improve what we do. Sean Kerr, founder and COO of non-profit focused agency Cause Inspired Media, shares his thoughts on AI’s role in digital advertising, how improved attribution modeling and AI can […]
PPC campaigns can be a major driver of traffic and conversions for B2B brands, but carry a different set of challenges than their B2C counterparts. At the recent brightonSEO conference, Swydo CEO Jeroen Maljers presented B2B PPC tips and tactics, and was asked to further explore the topic with an international spin by webcertain.tv. See […]
In order to maximize your AdWords budget, you need to determine which campaigns, keywords and ads get credit for your conversions. Enter AdWords Attribution. PPC Specialist John Horn provides insight into the best attribution model to use and why, and provides step-by-step instructions to set your account to your chosen method. Determining Proper Credit For […]
We have just launched a nifty little feature in the schedules options for your reports. You can now add rules to prevent reports to be send when KPI’s are not met. Do you recognize that you have scheduled your reports but have a certain uncomfortable feeling about a KPI? To avoid that a report is […]
Swydo goes Social! Ok, we said it would be released next week, but we could not wait anymore. You can now report on and set KPI’s for Facebook likes, posts, engagement etc. Check out our Facebook integration now.
Swydo supports Google Shopping Report Google Shopping campaigns now with Swydo. Only 3 weeks after Google announced the introduction of the AdWords API for shopping campaigns our integration is released! Google Shopping Integration. The Shopping Campaigns are integrated in all relevant widgets. Special Shopping Widget. Drill down to Category, Product type, Brand, Item ID, MC ID and Store ID, just like […]
The Google Adwords interface and it’s features have evolved to a full fledged bid management interface with many settings and options, but you can alway’s wish for more. For the Rockstar PPC professional enough is never enough. In our Swydo clientele we have a lot of high demanding agencies and professionals that not only explore […]
