Reporting, Monitoring and Workflow for Online Marketers
I just read this post on Reddit. A consultant asks if he should start his own agency. One of the commenters says that he runs the risk of spending 90% of his time on acquisition and will not have the time to optimize campaigns. Of course, acquisition is important. Luckily Swydo can save you time in the […]
What software can you use for managing your Adwords Agency. You are probably searching for software for your workflow, reporting, emailing, document sharing etc. We advice: Build your site in WordPress. The most integrations and easy to use. We recommend Google apps to manage your email, docs, files sharing and calendar. For managing Adwords account […]
Online consultancy, like PPC or SEO, seems an attractive business. You work with interesting, innovative subjects, with modern tools and are continuously investing in new knowledge for your company and yourselves. Most online ad agencies charge by the hour. Unlike other consultancy like strategy consulting the services in online PPC or SEO consultancy are rather fragmented in […]
Starting an Adwords Agency requires, next to a good set of brains and a macbook pro, a good software toolkit. Here’s ten of the most used tools we can advise: 1. Google Apps for business is a nice suite with which you can manage email, docs, calendar and other office tasks. No need to install […]
Branded PDF online marketing reporting We like to deliver great news that Swydo has a much requested feature: White label Branded reporting for you to your clients. All agencies and online marketing departments have the same monthly recurring issue: reporting. Now you can create a beautiful PDF report with your logo in 5 minutes! Use the logo […]
Hypothesis: Inbound marketing is more connected to the core values of an organization than outbound marketing. That’s why it is harder to outsource inbound marketing to agencies. Since inbound marketing becomes more important, some Agencies need to adept or else will get into difficult times. Why: Inbound marketing is more about content, value, values, intrinsic […]
On Mediapost I read an interesting post and reactions on what and how to charge for online marketing services. The article you can read here. The author, Mark Simon, makes the comparison with a home construction project and thinks it is not wise to charge more, when the Ad spend of client increases. He seems […]
Every high school drop out with some coding skills has a couple of options: Build websites for ‘your uncle that has it’s own business’ or start your own online marketing agency. The profession has, to say in Porter terms ‘low entrance barriers’. The other forces of the 5 forces are not that positive as well. […]
Swydo is positioned as an online marketing project management tool. But actually our main advantage compared to Basecamp, Asana, Do or whatever other tool is that we really do not focus on being a great project management tool, but we support the ongoing work that the online marketer does. Most of our work, that of […]
