Going through a search campaign today I fired up de Search Query report, one if my favorites. Most of the times you find new ideas for negatives and new ideas for BMM of phrase match keywords. What got my attention were some Search Queries with multiple keywords. In this case a client sells professional tools […]
In Google Adwords the Search Query Report is one of the most valuable tools to gain insight in the quality of your keywords. Especially when you use more broader keywords Google has more freedom to trigger ads based on actual search terms that differ from your keywords. So it is very important to regularly check […]
This a slightly adjusted version of our adjust-ppc-campaign-to-segments for the MARUG marketing presentation at the Groningen University, Netherlands of March 2013. Marketing is all about problem solving. What problem do you solve? ARE YOU MARKETING DRINKS IN DEATH VALLEY? ARE YOU MARKETING SNOW BOOTS IN JAMAICA?
Swydo, your online marketing reporting and workflow tool, now has a very valuable new feature. The Adwords widgets that you can use for your dashboard and/or reports can now be applied to individual campaigns. This was a much requested feature. Most widgets now have 4 options: Search & Display, Display, Search and Custom. With ‘Custom […]