This a slightly adjusted version of our adjust-ppc-campaign-to-segments for the MARUG marketing presentation at the Groningen University, Netherlands of March 2013. Marketing is all about problem solving. What problem do you solve? ARE YOU MARKETING DRINKS IN DEATH VALLEY? ARE YOU MARKETING SNOW BOOTS IN JAMAICA?
Swydo, your online marketing reporting and workflow tool, now has a very valuable new feature. The Adwords widgets that you can use for your dashboard and/or reports can now be applied to individual campaigns. This was a much requested feature. Most widgets now have 4 options: Search & Display, Display, Search and Custom. With ‘Custom […]