The days relying on PPC analysts are over. Or at least that’s what many in the industry believe. When looking at the current digital marketing landscape, I think the advent of AI/Machine Learning-based bidding actually complicates, rather than simplifies, AdWords. Along with the increased nuance of attribution options, AI requires agencies and marketers to give […]
As marketers we know that digital advertising can impact offline store visits and sales, but how can we successfully communicate that to small business owners? In this spotlight, Bloom Digital Marketing’s Carlos Obregon shares how their reporting has evolved to make these online/offline connections, the challenges of balancing personalized client relationships with client base growth […]
Since 2008, the International Search Summit (ISS) team has produced almost 50 events in Europe and North America specifically focused on the challenges of international digital marketing. We asked event manager Gemma Houghton to fill us in on the background and mission of ISS, how the event evolves to meet the needs of marketers, and […]
PPC campaigns can be a major driver of traffic and conversions for B2B brands, but carry a different set of challenges than their B2C counterparts. At the recent brightonSEO conference, Swydo CEO Jeroen Maljers presented B2B PPC tips and tactics, and was asked to further explore the topic with an international spin by webcertain.tv. See […]
We are pleased to announce that Swydo has been shortlisted for the prestigious UK Search Awards 2017. As part of the Best Search Software Tool category, Swydo faces the next round of reviews from an esteemed panel of over forty international judges. Attracting hundreds of entries each year, the seventh edition of the UK Search […]
In order to maximize your AdWords budget, you need to determine which campaigns, keywords and ads get credit for your conversions. Enter AdWords Attribution. PPC Specialist John Horn provides insight into the best attribution model to use and why, and provides step-by-step instructions to set your account to your chosen method. Determining Proper Credit For […]
Ten years after that first informal gathering in the pub to talk about SEO, brightonSEO now draws thousands of digital marketers together to learn, share and connect with their peers. On-site at last week’s event, the Swydo team was fortunate to experience the positively charged atmosphere at a number of SEO and paid advertising workshops […]
At Swydo, we strive to deliver market leading PPC reporting software that enhances your clients’ overall experience. We do this by helping you create clean, visual reports that are easy for your clients to understand, see the results you deliver and help them remember why they are paying you to manage their campaigns!
Do you use Google Analytics’ Top Conversion Paths Report? If you don’t, you might not be reporting $1,000s of extra value your PPC campaigns are driving. PPC specialist John Horn shares best practices and techniques to get the most out of this valuable report.
Guest blogger Diana Akroyd shares straightforward tips to ensure your clients’ websites benefit from improved search rankings and campaign results in our mobile infused web. April 21, 2015 was not the day that Skynet became self-aware, but for website designers and website owners, it was indeed Judgement Day. That was the day that Google unleashed […]