In order to maximize your AdWords budget, you need to determine which campaigns, keywords and ads get credit for your conversions. Enter AdWords Attribution. PPC Specialist John Horn provides insight into the best attribution model to use and why, and provides step-by-step instructions to set your account to your chosen method. Determining Proper Credit For […]
Ten years after that first informal gathering in the pub to talk about SEO, brightonSEO now draws thousands of digital marketers together to learn, share and connect with their peers. On-site at last week’s event, the Swydo team was fortunate to experience the positively charged atmosphere at a number of SEO and paid advertising workshops […]
At Swydo, we strive to deliver market leading PPC reporting software that enhances your clients’ overall experience. We do this by helping you create clean, visual reports that are easy for your clients to understand, see the results you deliver and help them remember why they are paying you to manage their campaigns!
Do you use Google Analytics’ Top Conversion Paths Report? If you don’t, you might not be reporting $1,000s of extra value your PPC campaigns are driving. PPC specialist John Horn shares best practices and techniques to get the most out of this valuable report.
Guest blogger Diana Akroyd shares straightforward tips to ensure your clients’ websites benefit from improved search rankings and campaign results in our mobile infused web. April 21, 2015 was not the day that Skynet became self-aware, but for website designers and website owners, it was indeed Judgement Day. That was the day that Google unleashed […]
More than 80 of the world’s most knowledgeable internet marketers will present at Search Marketing Expo – SMX Munich March 14-15. They’ll share what makes them successful, what keeps them up at night, and what you’ll need to know to succeed in 2017. Join Swydo at Europe’s largest search marketing conference, now in its ninth […]
Work and fun are the keywords for the Swydo team this week. We are having a hackathon in a town called Noordwijk at sea. We’ve rented a beautiful house (villa) at the beach and have been working day and night to release for you the latest hottest thing ‘date range comparison in widgets’. This new feature […]
A new way of scheduling your reports. Be more flexible in the data range selection, frequency and send date. Flexible scheduling. Choose almost any send frequency, data range and date of delivery for reports. Spread workload, wait some days after the end of the month (API’s have some delay), only send on Mondays or use any […]
Great new features. Compare date ranges on a month-on-month base (much requested!), organise clients and projects better between account managers and report on Ad Extensions and Geography. Compare month-on-month and KPI’s per month. We though we were clever, we admit. We wanted to compare 30 days with 30 days. But you all manage on a […]
The Google Adwords interface and it’s features have evolved to a full fledged bid management interface with many settings and options, but you can alway’s wish for more. For the Rockstar PPC professional enough is never enough. In our Swydo clientele we have a lot of high demanding agencies and professionals that not only explore […]