Reporting, Monitoring and Workflow for Online Marketers
The days relying on PPC analysts are over. Or at least that’s what many in the industry believe. When looking at the current digital marketing landscape, I think the advent of AI/Machine Learning-based bidding actually complicates, rather than simplifies, AdWords. Along with the increased nuance of attribution options, AI requires agencies and marketers to give […]
As marketers we know that digital advertising can impact offline store visits and sales, but how can we successfully communicate that to small business owners? In this spotlight, Bloom Digital Marketing’s Carlos Obregon shares how their reporting has evolved to make these online/offline connections, the challenges of balancing personalized client relationships with client base growth […]
We are pleased to announce Swydo’s latest data source integration – LinkedIn Ads. Keep reading to learn more about this new development. Expanded Social Advertising Reporting Capabilities Easily track impressions, clicks, CTR, conversion rate and more to help your clients gain insights into their investment, impact and return on LinkedIn advertising campaigns. With this new […]
As a means of information delivery, trend analysis, and measuring success, reporting can be a vital resource for client retention. Used strategically, reporting can help create buy-in and trust among clients by educating them about their business and showing the results you’re delivering. Akvile DeFazio, president of social media advertising agency AKvertise, shares a few […]
With the goal of always improving reporting capabilities for our customers, Swydo is excited to announce the latest platform improvements leveraging our SDK. Now available to all Swydo users – enhanced AdWords and Facebook ads integrations. What does that mean exactly? You now have the ability to improve your campaign data reporting through new visualization […]
As we start 2018 with new plans and goals, we thought it might be helpful to highlight the most popular content posted to Swydo’s blog in the last year. Perhaps you missed one of these articles or this will be a helpful reminder to what you’ve already read, it’s our hope you can leverage these […]
When it comes to communicating results to clients, effective data visualization is key. Let’s explore the options and the most compelling methods to do this. Why Data Visualization? Whatever we see in the world, our brain interprets as a story. If it finds an interesting one it pays attention and remembers it. If not, it […]
Client Reporting may seem like a hassle but it’s well worth the time put into it. In fact, it is in the best interests of a digital marketing agency to put a regular and consistent reporting schedule in place. Here’s a look at the many benefits that your agency can gain through regular client reporting. […]
We are pleased to announce that Swydo has been shortlisted for the prestigious UK Search Awards 2017. As part of the Best Search Software Tool category, Swydo faces the next round of reviews from an esteemed panel of over forty international judges. Attracting hundreds of entries each year, the seventh edition of the UK Search […]
In order to maximize your AdWords budget, you need to determine which campaigns, keywords and ads get credit for your conversions. Enter AdWords Attribution. PPC Specialist John Horn provides insight into the best attribution model to use and why, and provides step-by-step instructions to set your account to your chosen method. Determining Proper Credit For […]
