Reporting, Monitoring and Workflow for Online Marketers
If you regularly generate marketing reports and dashboards for clients and/or stakeholders, you’ve probably run into situations in which a data source’s default metrics don’t allow you to effectively tell the story you need to communicate. Providing your client with the number of visitors from a campaign is important, but Return on Ad Spend, for […]
Customer churn is one of the biggest challenges businesses face. If you want to maintain a steady flow of buyers and keep customers coming back for more, you have to stay relevant. This is particularly true in fast-paced markets. Gaining a competitive edge is all about understanding where your business is at, what customers want […]
When it comes to using Facebook Ads, there are a handful of Key Performance Indicators or KPIs to keep track of and to use in your analysis of success. While there are several that are important across various campaign types, let’s go beyond those to explore which would be the most important to utilize across […]
As a digital agency, you face tough competition. Standing out is all about proving your value and providing clients with an amazing experience and even better results. Client reports are a key part of the process. They offer a moment of connection between you and your customers, bring them up-to-date on what’s happening, and offer […]
The Swydo team is pleased to add a new integration to our suite of pre-built data sources – digital marketing tech platform AdRoll. By creating this connection with AdRoll, Swydo customers will be able to easily incorporate their AdRoll retargeting data into reports and interactive dashboards along with their paid search, social media, SEO, and […]
Over the past decade, pay per click advertising has revolutionized digital marketing forever. With its huge reach, amazing personalization and high volume of clicks, millions of businesses worldwide are taking advantage of this highly effective marketing medium. But not everyone is utilizing this powerful digital marketing strategy. In a recent small business survey by Clutch.io, […]
The finalists for this year’s European Search Awards have been announced, and team Swydo is honored to have made the “shortlist” for the Best Search Software Tool category. We congratulate all of the finalists and wish them luck. Celebrating the best in PPC, SEO, and content marketing, the European Search Awards attracts hundreds of entries […]
As agencies and consultants, we do our best to make sure that our clients see the value in our efforts. Sometimes it may feel like you’re reporting on every metric under the sun but – is that really the best way? Probably not. Here’s why: coming from my past experience as an in-house Director of […]
It’s no secret that maximizing client retention is a key ingredient to building a successful PPC agency. According to a report from Gartner Group, 80% of a company’s future profits will come from only 20% of their existing customers. Holding onto the clients that you already have is not only an effective way to secure your agency’s […]
We’re excited to announce yet another new integration as a result of Swydo’s new technology partner program. Call tracking platform AdCalls provides marketing data to help agencies optimize their campaigns, strategies, websites and customer experiences based upon anonymized conversion data. AdCalls Call Tracking Integration AdCalls makes it possible to measure calls in the same way […]
