Reporting, Monitoring and Workflow for Online Marketers
Late last year, Facebook introduced a new way for companies and customers to speak to each other by adding “Messages” as an objective option in Ads Manager. This allows marketers to open conversations with potential customers right in Facebook Messenger, making it that much easier to obtain leads, increase purchases and answer customer service inquiries. […]
Compared to many traditional media channels, digital marketing can be a more cost-effective and efficient solution for small to mid-size businesses, particularly through precise targeting and careful budget control. But as its popularity increases, so does competition and pricing. To maximize your clients’ marketing spend and ROI, attribution and understanding the customer journey is more […]
As marketers we are always looking for the next big idea to move the conversion needle. Testing out new strategies take time, but as agencies we have the advantage of leveraging our testing across multiple clients, making it worth our while. In this spotlight interview, nyche marketing founder Nyssa Cromwell highlights a particular strategy – […]
The days relying on PPC analysts are over. Or at least that’s what many in the industry believe. When looking at the current digital marketing landscape, I think the advent of AI/Machine Learning-based bidding actually complicates, rather than simplifies, AdWords. Along with the increased nuance of attribution options, AI requires agencies and marketers to give […]
As marketers we know that digital advertising can impact offline store visits and sales, but how can we successfully communicate that to small business owners? In this spotlight, Bloom Digital Marketing’s Carlos Obregon shares how their reporting has evolved to make these online/offline connections, the challenges of balancing personalized client relationships with client base growth […]
We are pleased to announce Swydo’s latest data source integration – LinkedIn Ads. Keep reading to learn more about this new development. Expanded Social Advertising Reporting Capabilities Easily track impressions, clicks, CTR, conversion rate and more to help your clients gain insights into their investment, impact and return on LinkedIn advertising campaigns. With this new […]
As a means of information delivery, trend analysis, and measuring success, reporting can be a vital resource for client retention. Used strategically, reporting can help create buy-in and trust among clients by educating them about their business and showing the results you’re delivering. Akvile DeFazio, president of social media advertising agency AKvertise, shares a few […]
With the goal of always improving reporting capabilities for our customers, Swydo is excited to announce the latest platform improvements leveraging our SDK. Now available to all Swydo users – enhanced AdWords and Facebook ads integrations. What does that mean exactly? You now have the ability to improve your campaign data reporting through new visualization […]
As we start 2018 with new plans and goals, we thought it might be helpful to highlight the most popular content posted to Swydo’s blog in the last year. Perhaps you missed one of these articles or this will be a helpful reminder to what you’ve already read, it’s our hope you can leverage these […]
When it comes to communicating results to clients, effective data visualization is key. Let’s explore the options and the most compelling methods to do this. Why Data Visualization? Whatever we see in the world, our brain interprets as a story. If it finds an interesting one it pays attention and remembers it. If not, it […]
