In order to maximize your AdWords budget, you need to determine which campaigns, keywords and ads get credit for your conversions. Enter AdWords Attribution. PPC Specialist John Horn provides insight into the best attribution model to use and why, and provides step-by-step instructions to set your account to your chosen method. Determining Proper Credit For […]
Ten years after that first informal gathering in the pub to talk about SEO, brightonSEO now draws thousands of digital marketers together to learn, share and connect with their peers. On-site at last week’s event, the Swydo team was fortunate to experience the positively charged atmosphere at a number of SEO and paid advertising workshops […]
Do you use Google Analytics’ Top Conversion Paths Report? If you don’t, you might not be reporting $1,000s of extra value your PPC campaigns are driving. PPC specialist John Horn shares best practices and techniques to get the most out of this valuable report.
January’s “In the Spotlight” profiles Exigo Digital’s Founder and CEO Alan Brocious, a 20+ year marketing veteran, influencer and speaker. We asked him to share his insights into digital advertising, PPC reporting, and how using a certain reporting platform has helped Exigo help its clients.
Last month in Amsterdam, the Dutch Search Awards jury of 22 marketing experts selected Swydo as winner in the category ‘Best Tools & Software” 2016.
Behind every successful online campaign lie effective analytics. It’s the whetstone which sharpens the edge of every marketing strategy. “And what’s the secret to effective analytics?”, you might ask. Simple. Choose and monitor the right Key Performance Indicators (KPIs) that provide actionable insights. They’ll bring to light the areas your campaign is underperforming and provide […]
Google released a new Ad Extension early September 2015 and we thought to share with Swydo users the basics. We will support this extension in December, so check the Ad Extension performance widget in the Adwords section in Swydo soon. What is a Structured Snippet? A structured Snippet more or less replaces part of the […]
We just released a major new feature in Swydo: Dynamic Report Templates (DRT) for your online marketing reports. Update hundreds of reports in just a few clicks. A great enhancement for Swydo: online marketing reporting, monitoring and workflow. This will save time! Dynamic Report Templates are not just templates, they are online marketing report templates on […]
Work and fun are the keywords for the Swydo team this week. We are having a hackathon in a town called Noordwijk at sea. We’ve rented a beautiful house (villa) at the beach and have been working day and night to release for you the latest hottest thing ‘date range comparison in widgets’. This new feature […]
Swydo is a worldwide leader in reporting software for online marketing agencies. Everyday thousands of PDF reports are generated with information from all types of sources like AdWords, Analytics, Facebook and many more. Online marketers all over the world are using Swydo to report their Online Marketing result to their customers or management. And since […]