When it comes to communicating results to clients, effective data visualization is key. Let’s explore the options and the most compelling methods to do this. Why Data Visualization? Whatever we see in the world, our brain interprets as a story. If it finds an interesting one it pays attention and remembers it. If not, it […]
Client Reporting may seem like a hassle but it’s well worth the time put into it. In fact, it is in the best interests of a digital marketing agency to put a regular and consistent reporting schedule in place. Here’s a look at the many benefits that your agency can gain through regular client reporting. […]
We are pleased to announce that Swydo has been shortlisted for the prestigious UK Search Awards 2017. As part of the Best Search Software Tool category, Swydo faces the next round of reviews from an esteemed panel of over forty international judges. Attracting hundreds of entries each year, the seventh edition of the UK Search […]
In order to maximize your AdWords budget, you need to determine which campaigns, keywords and ads get credit for your conversions. Enter AdWords Attribution. PPC Specialist John Horn provides insight into the best attribution model to use and why, and provides step-by-step instructions to set your account to your chosen method. Determining Proper Credit For […]
Ten years after that first informal gathering in the pub to talk about SEO, brightonSEO now draws thousands of digital marketers together to learn, share and connect with their peers. On-site at last week’s event, the Swydo team was fortunate to experience the positively charged atmosphere at a number of SEO and paid advertising workshops […]
Do you use Google Analytics’ Top Conversion Paths Report? If you don’t, you might not be reporting $1,000s of extra value your PPC campaigns are driving. PPC specialist John Horn shares best practices and techniques to get the most out of this valuable report.
January’s “In the Spotlight” profiles Exigo Digital’s Founder and CEO Alan Brocious, a 20+ year marketing veteran, influencer and speaker. We asked him to share his insights into digital advertising, PPC reporting, and how using a certain reporting platform has helped Exigo help its clients.
Last month in Amsterdam, the Dutch Search Awards jury of 22 marketing experts selected Swydo as winner in the category ‘Best Tools & Software” 2016.
Behind every successful online campaign lie effective analytics. It’s the whetstone which sharpens the edge of every marketing strategy. “And what’s the secret to effective analytics?”, you might ask. Simple. Choose and monitor the right Key Performance Indicators (KPIs) that provide actionable insights. They’ll bring to light the areas your campaign is underperforming and provide […]
Google released a new Ad Extension early September 2015 and we thought to share with Swydo users the basics. We will support this extension in December, so check the Ad Extension performance widget in the Adwords section in Swydo soon. What is a Structured Snippet? A structured Snippet more or less replaces part of the […]