This a slightly adjusted version of our adjust-ppc-campaign-to-segments for the MARUG marketing presentation at the Groningen University, Netherlands of March 2013. Marketing is all about problem solving. What problem do you solve? ARE YOU MARKETING DRINKS IN DEATH VALLEY? ARE YOU MARKETING SNOW BOOTS IN JAMAICA?
1. It is soooooo boooooooooooring. 2. You do not stand out anymore. Since somebody wrote down you have use top-y reasons for x, everybody is using this. 3. Do you really have 10 reasons or are you making the last ones up, to get 10? 4. It does not help you in SEO, the title is […]
ok, I’m completely unfashionable. Probably this is like Mater at a cocktail party. I run the risk getting thrown out. But do not worry. I know wasabi is no pistachio ice cream. The contrary. But a little less Groupthink for ‘content’ and ‘inbound‘ please. Interruption is not a dirty word. It’s sometimes ok. Sometimes you need outbound. […]
Hypothesis: Inbound marketing is more connected to the core values of an organization than outbound marketing. That’s why it is harder to outsource inbound marketing to agencies. Since inbound marketing becomes more important, some Agencies need to adept or else will get into difficult times. Why: Inbound marketing is more about content, value, values, intrinsic […]