As marketers we know that digital advertising can impact offline store visits and sales, but how can we successfully communicate that to small business owners? In this spotlight, Bloom Digital Marketing’s Carlos Obregon shares how their reporting has evolved to make these online/offline connections, the challenges of balancing personalized client relationships with client base growth […]
Since 2008, the International Search Summit (ISS) team has produced almost 50 events in Europe and North America specifically focused on the challenges of international digital marketing. We asked event manager Gemma Houghton to fill us in on the background and mission of ISS, how the event evolves to meet the needs of marketers, and […]
Change can be difficult to accept and at times risky, but sometimes change is just what we need to change the dynamic and improve what we do. Sean Kerr, founder and COO of non-profit focused agency Cause Inspired Media, shares his thoughts on AI’s role in digital advertising, how improved attribution modeling and AI can […]
As digital trends come and go, marketers need to make smart decisions about what strategies generate successful outcomes and deliver on revenue. Paid media consultant Susan Wenograd shares her insights on leveraging Facebook Messenger and chatbots to help convert customers and circumvent the email “blackhole”, as well as her productivity tips and more in this […]
Owning a digital agency is not for the faint of heart. On top of generating positive results and ROI for your current clients, you always need to keep your momentum and grow your customer base. Frequently agencies don’t have the resources to advertise their own services, so where does that leave you? Akvile DeFazio, founder […]
When digital marketers talk about trends, we mostly focus on what new ad products or targeting options are available, changes Google has made to an algorithm, the impact of AI – our focus is on technology. But is there a more human element to marketing that we should be paying more attention to? In this […]
Dynamic and resourceful. Every successful company needs those qualities, but it’s especially important for small businesses in competitive and constantly evolving industries like digital marketing. With a team of 6 strong, Stafferton Consulting leverages the latest trends – like programmatic advertising – to benefit their clients’ campaigns and ROI. Read more in this spotlight with […]
The Digital Marketing Podcast, with listeners in over 120 countries worldwide, combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. In this episode of the Digital Marketing Podcast Ciaran talks with Swydo founder and CEO Jeroen Maljers about the soul-searching and research the […]
Founded on the idea that non-profits should have the same access to expertise as enterprise companies, Nonprofit Megaphone aim to provide specialized, measurable marketing tools to a variety of non-profit organziations. Read more about this unique agency in this spotlight interview with CEO and founder Grant Hensel.
Swydo is pleased to be exhibiting at one of the largest and most respected digital marketing events on the calendar this year, brightonSEO 6-7 April in the UK. We sat down with conference founder Kelvin Newman to discuss the event’s origins, challenges and future path.