Note: Original post, published June 2018, has been updated with e-commerce stats from 2018. We all know that one of the strongest selling points for digital advertising is the unprecedented targeting and measuring options available. Some of the most common metrics are impressions, clicks, click through rates and costs per click. In many campaigns, we […]
As we plan and move forward with 2019, it’s also a good time to look back and review your favorite reads from the Swydo blog this past year. These guides, case studies and how-to articles fell into two key categories – Digital Marketing Tactics and Agency Management. It’s our hope this summary is a helpful […]
Content marketing is a widely popular subject but tough to master in the fast changing digital environment. A vast amount of websites now feature their own blogs and try to produce as much content as possible as some marketers believe that the more content they publish, the higher the website will rank. However, if the […]
Measuring the results of your SEO efforts is vital. But what KPIs should you be measuring? It’s easy to get distracted with details that don’t matter in the grand scheme of things. In this article we’ll go over what KPIs matter when measuring SEO success. Put this knowledge to use to be more successful at […]
As we start 2018 with new plans and goals, we thought it might be helpful to highlight the most popular content posted to Swydo’s blog in the last year. Perhaps you missed one of these articles or this will be a helpful reminder to what you’ve already read, it’s our hope you can leverage these […]
When it comes to communicating results to clients, effective data visualization is key. Let’s explore the options and the most compelling methods to do this. Why Data Visualization? Whatever we see in the world, our brain interprets as a story. If it finds an interesting one it pays attention and remembers it. If not, it […]
Have you been investing in great content to fuel your marketing campaign? Congratulations! You’re on the surest path to success laid down by search engine guidelines. Engaging content raises your website and your brand’s value in the eyes of your audience and Google. But after consistently putting out high quality content, there is another challenge […]
We are excited to announce some dramatic improvements for Swydo users in collecting and presenting campaign data to their customers. You now have more Google Analytics metrics and widgets at your disposal to improve the quality of your reporting, including DoubleClick, e-commerce metrics, new time intervals and more.
Do you use Google Analytics’ Top Conversion Paths Report? If you don’t, you might not be reporting $1,000s of extra value your PPC campaigns are driving. PPC specialist John Horn shares best practices and techniques to get the most out of this valuable report.
Behind every successful online campaign lie effective analytics. It’s the whetstone which sharpens the edge of every marketing strategy. “And what’s the secret to effective analytics?”, you might ask. Simple. Choose and monitor the right Key Performance Indicators (KPIs) that provide actionable insights. They’ll bring to light the areas your campaign is underperforming and provide […]