We all know that one of the strongest selling points for digital advertising is the unprecedented targeting and measuring options available. Some of the most common metrics are impressions, clicks, click through rates and costs per click. In many campaigns, we are also able to track conversions such as subscriptions, sign-ups, purchases and other valuable […]
Measuring the results of your SEO efforts is vital. But what KPIs should you be measuring? It’s easy to get distracted with details that don’t matter in the grand scheme of things. In this article we’ll go over what KPIs matter when measuring SEO success. Put this knowledge to use to be more successful at […]
As we start 2018 with new plans and goals, we thought it might be helpful to highlight the most popular content posted to Swydo’s blog in the last year. Perhaps you missed one of these articles or this will be a helpful reminder to what you’ve already read, it’s our hope you can leverage these […]
When it comes to communicating results to clients, effective data visualization is key. Let’s explore the options and the most compelling methods to do this. Why Data Visualization? Whatever we see in the world, our brain interprets as a story. If it finds an interesting one it pays attention and remembers it. If not, it […]
Have you been investing in great content to fuel your marketing campaign? Congratulations! You’re on the surest path to success laid down by search engine guidelines. Engaging content raises your website and your brand’s value in the eyes of your audience and Google. But after consistently putting out high quality content, there is another challenge […]
We are excited to announce some dramatic improvements for Swydo users in collecting and presenting campaign data to their customers. You now have more Google Analytics metrics and widgets at your disposal to improve the quality of your reporting, including DoubleClick, e-commerce metrics, new time intervals and more.
Do you use Google Analytics’ Top Conversion Paths Report? If you don’t, you might not be reporting $1,000s of extra value your PPC campaigns are driving. PPC specialist John Horn shares best practices and techniques to get the most out of this valuable report.
Behind every successful online campaign lie effective analytics. It’s the whetstone which sharpens the edge of every marketing strategy. “And what’s the secret to effective analytics?”, you might ask. Simple. Choose and monitor the right Key Performance Indicators (KPIs) that provide actionable insights. They’ll bring to light the areas your campaign is underperforming and provide […]
Work and fun are the keywords for the Swydo team this week. We are having a hackathon in a town called Noordwijk at sea. We’ve rented a beautiful house (villa) at the beach and have been working day and night to release for you the latest hottest thing ‘date range comparison in widgets’. This new feature […]
Segments in Google Analytics give you the possibility to isolate and analyze subsets of Google Analytics data. You can use the Segment builder in Analytics to configure the individual filters that together form a Segment. You then apply Segments to your reports and dashboards so you can see that specific data. Google Analytics also has pre-built […]