Reporting, Monitoring and Workflow for Online Marketers
Just a short update that we added 3 new Adwords widgets to Swydo. 1. Placement performance: Show and analyze the placements that have resulted in impressions, clicks, conversions. 2. Age range performance: Show the age categories that resulted in impressions, clicks, conversions. 3. Gender performance: Show the Gender dimension in a widget. 3 brand new widgets […]
In our analytics data we see a lot of search queries like “client Adwords report” , “best client PPC report” and “what should be in an Adwords client report”. Well as you may know: We built a tool for PPC reporting! But what are best practices for composing Adwords PPC report for clients or management […]
Google announced yesterday during a press event that it quietly introduced a new search algorithm about a month ago that’s called “Hummingbird”. On the different blogs there’s enough debate and attention what the effects are for SEO. I could not find any remark if there are any effects on paid search. The advice from Google […]
Dynamic Search Ads in Google Adwords (DSA’s) are part of Google Ad innovations. They are dynamically (yup) generated ads, based on your websites content. The dynamic part of the ad is the title and the destination URL. The ads have the following format: The website content is derived from the Google search index. So for […]
You can now include conversion data optionally in the Adwords widgets . If you do not have conversion tracking up and running, you had some empty columns in your report widgets. While we are an advocate of conversion tracking we made the option for you to leave out the conversion and conversion related columns in the […]
Weekly, Monthly and Quarterly Report Scheduling now in Swydo With Swydo you create reports on Adwords, Bing, Analytics and Webmaster Tools easily. Starting now you can schedule these reports automatically. Let Swydo do the work for you and focus on optimizing your campaigns. This is what the report scheduling screen looks like: Ever wondered if […]
Today we released several new and improved Adwords widgets in Swydo. We received some great feedback from our daily growing user community at support.swydo.com and created these new widgets based on that input. Thank you for that! You can use 3 new widgets in the project dashboards and in the reports. Widget 1: Overall Device performance: break […]
Going through a search campaign today I fired up de Search Query report, one if my favorites. Most of the times you find new ideas for negatives and new ideas for BMM of phrase match keywords. What got my attention were some Search Queries with multiple keywords. In this case a client sells professional tools […]
In Google Adwords the Search Query Report is one of the most valuable tools to gain insight in the quality of your keywords. Especially when you use more broader keywords Google has more freedom to trigger ads based on actual search terms that differ from your keywords. So it is very important to regularly check […]
This a slightly adjusted version of our adjust-ppc-campaign-to-segments for the MARUG marketing presentation at the Groningen University, Netherlands of March 2013. Marketing is all about problem solving. What problem do you solve? ARE YOU MARKETING DRINKS IN DEATH VALLEY? ARE YOU MARKETING SNOW BOOTS IN JAMAICA?
