Google’s 2016 introduction of Expanded Text Ads (ETAs) was the most significant change in recent years to the product, and rewarded/challenged advertisers with double the copy space and two headlines. Swydo is always looking for data and insights that is helpful to our customers. We saw a number of industry articles reporting on early results, […]
January’s “In the Spotlight” profiles Exigo Digital’s Founder and CEO Alan Brocious, a 20+ year marketing veteran, influencer and speaker. We asked him to share his insights into digital advertising, PPC reporting, and how using a certain reporting platform has helped Exigo help its clients.
Last month in Amsterdam, the Dutch Search Awards jury of 22 marketing experts selected Swydo as winner in the category ‘Best Tools & Software” 2016.
In this edition of “In The Spotlight”, we asked a “child of the digital age” Tim Horn, StubGroup Advertising’s co-founder, about his business challenges and digital marketing insights. Tim is a fourth-generation business owner and entrepreneur with marketing and advertising in his blood.
The finalists for the 2016 Dutch Search Awards have been announced, and Swydo is proud to be nominated for the category “Best Tools & Software”.
Behind every successful online campaign lie effective analytics. It’s the whetstone which sharpens the edge of every marketing strategy. “And what’s the secret to effective analytics?”, you might ask. Simple. Choose and monitor the right Key Performance Indicators (KPIs) that provide actionable insights. They’ll bring to light the areas your campaign is underperforming and provide […]