Reporting, Monitoring and Workflow for Online Marketers
Managing a large number of clients effectively and efficiently is key to your agency’s health and growth. You can’t afford to spend time on manual processes that could be automated when you should be focused on generating stellar ROI for your clients and building your customer base. Swydo’s powerful API integration provides you the opportunity […]
Recently we had the pleasure of interviewing one of the most influential digital marketers in the world, Purna Virji, who leads Microsoft’s global engagement team. As a featured speaker in next month’s Search Marketing Expo – SMX Munich conference, she was happy to share with us some highlights on her presentation and additional insights into […]
Digital marketers succeed when they tell stories to customers, prospects, and to an organization’s leadership. But for a group that is great at telling stories to customers and prospects, marketers sometimes don’t do a good job translating the results for internal stakeholders or clients. We often assume that our internal audience understands the same issues […]
As we plan and move forward with 2019, it’s also a good time to look back and review your favorite reads from the Swydo blog this past year. These guides, case studies and how-to articles fell into two key categories – Digital Marketing Tactics and Agency Management. It’s our hope this summary is a helpful […]
As your agency grows in the number of clients you service and the resources you need to manage them, controlling who has access to what data becomes vitally important. Swydo makes it possible for account administrators to regulate data access as well as template editing permissions through its user roles feature. The Three Types Of […]
Change is the one constant for digital marketers. Change in search engine algorithms. Change in ad options and targeting. Changes brought on by machine learning tools. It’s that last topic that Push CEO Ricky Solanki names as one of the biggest challenges in PPC management at the moment. He’ll share how his organization has worked […]
On-page SEO – the practice of optimizing website architecture and content – is vitally important to improve your search engine rankings and attract relevant visitors. Our friends at AccuRanker have created a very helpful on-page SEO strategy guide in conjunction with HubSpot based upon their own experiences and successes. We’ve highlighted the report’s contents below, […]
The Swydo development team strives to keep improving the platform with new integrations and features that make Swydo easier to use, more efficient, and a more robust reporting tool. It’s that focus – and product feedback from our customers – that helped Swydo secure a spot on the US Search Awards shortlist for “Best Search […]
Compared to many traditional media channels, digital marketing can be a more cost-effective and efficient solution for small to mid-size businesses, particularly through precise targeting and careful budget control. But as its popularity increases, so does competition and pricing. To maximize your clients’ marketing spend and ROI, attribution and understanding the customer journey is more […]
Content marketing is a widely popular subject but tough to master in the fast changing digital environment. A vast amount of websites now feature their own blogs and try to produce as much content as possible as some marketers believe that the more content they publish, the higher the website will rank. However, if the […]
