Swydo can be called a SEO Project Management Software Tool. We dived into that niche to scratch our own itch.
The original idea came from a search for a good tool after multiple clients of our agency asked us ;” What SEO tasks did you do exactly for us last month”. Then we realized that putting them on the mailing list of their Adwords or Analytics reports isn’t enough. These reports were often not even opened by them.
Most of the clients where just interested in basic metrics like “did my position in Google improve”, “did I sell more”, “have you spent the agreed budget on my PPC campaign”, and “did your really spent 4 hours on Link-building?”. So we started with the basis Word doc and made the monthly SEO and PPC reports every first week of the new month. It was not our favorite part of our job.