Reporting, Monitoring and Workflow for Online Marketers
When we discuss creating and utilizing video content in advertising, some clients are a bit hesitant because often times, the misconception about production costs and resources is opposite of reality. These days, you don’t need to hire additional staff or purchase high end equipment. There are many ways brands of all sizes can easily and […]
One of the most powerful ways to optimize your site and boost your search engine results is also one of the least understood and used. Schema markup helps the search engines read a website and more accurately represent in search results. Search marketing expert author and speaker Jason Barnard takes a deep dive into how […]
As your agency grows in the number of clients you service and the resources you need to manage them, controlling who has access to what data becomes vitally important. Swydo makes it possible for account administrators to regulate data access as well as template editing permissions through its user roles feature. The Three Types Of […]
Change is the one constant for digital marketers. Change in search engine algorithms. Change in ad options and targeting. Changes brought on by machine learning tools. It’s that last topic that Push CEO Ricky Solanki names as one of the biggest challenges in PPC management at the moment. He’ll share how his organization has worked […]
On-page SEO – the practice of optimizing website architecture and content – is vitally important to improve your search engine rankings and attract relevant visitors. Our friends at AccuRanker have created a very helpful on-page SEO strategy guide in conjunction with HubSpot based upon their own experiences and successes. We’ve highlighted the report’s contents below, […]
When you launched your agency, you probably built your client base through a mix of networking, advertising and word of mouth. But after being in business for a number of years, how do you keep up that momentum and break into new markets? Since founding Ascendancy over 14 years ago, Helen Culshaw has developed creative […]
The Swydo development team strives to keep improving the platform with new integrations and features that make Swydo easier to use, more efficient, and a more robust reporting tool. It’s that focus – and product feedback from our customers – that helped Swydo secure a spot on the US Search Awards shortlist for “Best Search […]
Late last year, Facebook introduced a new way for companies and customers to speak to each other by adding “Messages” as an objective option in Ads Manager. This allows marketers to open conversations with potential customers right in Facebook Messenger, making it that much easier to obtain leads, increase purchases and answer customer service inquiries. […]
Compared to many traditional media channels, digital marketing can be a more cost-effective and efficient solution for small to mid-size businesses, particularly through precise targeting and careful budget control. But as its popularity increases, so does competition and pricing. To maximize your clients’ marketing spend and ROI, attribution and understanding the customer journey is more […]
Content marketing is a widely popular subject but tough to master in the fast changing digital environment. A vast amount of websites now feature their own blogs and try to produce as much content as possible as some marketers believe that the more content they publish, the higher the website will rank. However, if the […]
