Reporting, Monitoring and Workflow for Online Marketers
As of 2019, the global population of Generation Z is set to surpass millennials. That stat should make marketers sit up and pay attention, and, if they haven’t already, start figuring out how they’ll need to adapt their marketing, both message and delivery, or fall behind their competition. In this spotlight we talk with video […]
At the most recent Facebook Developers Conference F8, “the Book” shared some pretty amazing Messenger stats, including that 20 billion messages are exchanged between people and businesses each month. Maybe you’ve already seen some success leveraging Messenger as part of your marketing plan, but have you explored what Messengerbots can do for you? That’s the […]
Most of us have used a checklist for personal, financial, and even professional goals. But many marketers are overlooking how a marketing checklist can have a huge impact on campaign efficiency, effectiveness, and quality. Whether you’re an in-house department or an agency, taking advantage of checklists is vital for maximizing your work process. They can […]
With over twenty-five years in sales and marketing – most of that time focused on online marketing analytics – Jim Sterne is an internationally known speaker, consultant, author and co-founder of the Digital Analytics Association. We were very excited to interview Jim to get a behind-the scenes peek at his upcoming Marketing Analytics Summit (formerly […]
Most marketers dread the process of taking their successful campaign information and pasting into a spreadsheet. But when it comes to making presentations, communicating complex information, and keeping your team up-to-date, marketing report templates are an incredibly powerful tool. Rather than spend countless hours manually creating weekly reports, free up your time and energy with […]
Localization has never been a booming trend, but rather a slowly building norm among successful organizations. Localizing your product or your marketing campaigns is a lengthy and often costly process, but it’s also immensely rewarding from a financial standpoint. Marketing efforts that are well-localized allow businesses to grow their influence in new markets and drive […]
Speaking at and sponsoring the brightonSEO conference series has enabled us to be close to an ever developing event that strives to meet the changing needs of its participants. With that in mind, the team launched several new spin-off events this year that will take place on 12 September. Our third speaker spotlight focuses on […]
As part of our brightonSEO speaker spotlight series, we had the pleasure to interview digital marketing ace Amy Bishop of Cultivative Marketing. An expert in e-commerce, lead gen and localized site-to-store strategies, She has had the opportunity to work with companies around the globe, from start-ups to Fortune 500 companies. Amy is a frequent contributor […]
“Treat your users as customers and not as mere email addresses.” – Anonymous Ritz-Carlton. Trader Joe’s. Disney. Costco. Netflix. Ever wondered what these global, multi-billion dollar brands have in common? They are “customer-obsessed” as Forbes rightly frames it. In fact, it may not be an exaggeration to claim that these companies could make it all […]
Mid-September thousands of digital marketers will descend upon the city of Brighton in the UK for the twice yearly industry event that is brightonSEO. We had the pleasure of connecting with several speakers for the conference, and will be sharing those interviews in the weeks leading up to the event. Our first spotlight focuses on […]
