Reporting, Monitoring and Workflow for Online Marketers
If you regularly generate marketing reports and dashboards for clients and/or stakeholders, you’ve probably run into situations in which a data source’s default metrics don’t allow you to effectively tell the story you need to communicate. Providing your client with the number of visitors from a campaign is important, but Return on Ad Spend, for […]
Selling to a business is different from selling to a consumer. For one thing, when individuals consider a purchase, they tend to be influenced by emotions. Businesses, on the other hand, pay more attention to process and diligence. Consumers also tend not to concern themselves with accountability. If they buy something that doesn’t work out, […]
Digital marketing reporting is like shopping at your favorite online clothing store. There are many good-looking things to try, especially if a new collection arrives. Many people just add several items to the shopping cart right away. Well, yeah, but… You’re gonna have an overstuffed closet of clothes you might never wear. Buying a lot […]
Twitter is one of the main social media platforms, boasting over 152 million daily active users worldwide. Any business worth its salt has to be on it, as the potential benefits are astounding. In this article, we will outline 5 video marketing tips that will lift your efforts to the next level. Nowadays, video is […]
What’s the best way to drive your online business forward? In the fast-changing world of digital marketing, there are always cutting-edge strategies you should pay attention to and possibly deploy. But the thing is, reaching your audience, making a profit, and keeping within your budget can’t be a one-size-fits-all type of thing. To build up […]
Every business, no matter what sector it operates in, now works in a crowded global marketplace. The power is firmly with the consumer as companies race to establish brands, gain a share of voice, and convert casual customers into loyal brand advocates. In this landscape, digital marketing has a very clear role to play. Successful […]
We want to make it as easy as possible for you to create the very best reports and dashboards that successfully communicate results, help make data-driven decisions and shows your impact to clients and stakeholders. With that in mind, here’s a reminder of what was introduced or improved last year from the Swydo development team. […]
Productivity is often hailed as the key to success. Entrepreneurs, business owners, managers, team leaders, marketers, copywriters and creatives – every one of them is looking to hack it, improve it, exceed it, master it, to make it a part of their daily lives. Which might explain why so many articles have been written about […]
There’s a lot of information available online on how to grow your eCommerce business – from developing a killer social media strategy to acing your customer experience. Needless to say, eCommerce marketers have a lot of ground to cover, and plenty of questions come to mind. For instance: Q. How do you ensure the efficacy […]
It is that time of year to share the most widely read Swydo blog posts from 2020. It’s our hope these short summaries will help you leverage these insights and tactics to maximize campaign effectiveness and grow your business. We also want to take a moment to thank our guest blog contributors for sharing their […]
