Reporting, Monitoring and Workflow for Online Marketers
Compared to many traditional media channels, digital marketing can be a more cost-effective and efficient solution for small to mid-size businesses, particularly through precise targeting and careful budget control. But as its popularity increases, so does competition and pricing. To maximize your clients’ marketing spend and ROI, attribution and understanding the customer journey is more […]
Content marketing is a widely popular subject but tough to master in the fast changing digital environment. A vast amount of websites now feature their own blogs and try to produce as much content as possible as some marketers believe that the more content they publish, the higher the website will rank. However, if the […]
As marketers we are always looking for the next big idea to move the conversion needle. Testing out new strategies take time, but as agencies we have the advantage of leveraging our testing across multiple clients, making it worth our while. In this spotlight interview, nyche marketing founder Nyssa Cromwell highlights a particular strategy – […]
We all know that one of the strongest selling points for digital advertising is the unprecedented targeting and measuring options available. Some of the most common metrics are impressions, clicks, click through rates and costs per click. In many campaigns, we are also able to track conversions such as subscriptions, sign-ups, purchases and other valuable […]
Strong client relationships are vital if you want to grow your agency into a sustainable business. As you earn trust through delivering on results, a healthy relationship can naturally migrate from project work to repeatable retainers. Over time the value of the engagement can grow through adding additional services, while delighting your clients also leads […]
Your goal may be to build a global business, but your budget, unlike your plans, must have boundaries. That translates into a laser focus on generating leads, not just clicks. At the recent International Search Summit conference in London, Managing Partner Jeroen Maljers shared how Swydo acquired customers in over 80 countries with a limited […]
The days relying on PPC analysts are over. Or at least that’s what many in the industry believe. When looking at the current digital marketing landscape, I think the advent of AI/Machine Learning-based bidding actually complicates, rather than simplifies, AdWords. Along with the increased nuance of attribution options, AI requires agencies and marketers to give […]
As marketers we know that digital advertising can impact offline store visits and sales, but how can we successfully communicate that to small business owners? In this spotlight, Bloom Digital Marketing’s Carlos Obregon shares how their reporting has evolved to make these online/offline connections, the challenges of balancing personalized client relationships with client base growth […]
Since 2008, the International Search Summit (ISS) team has produced almost 50 events in Europe and North America specifically focused on the challenges of international digital marketing. We asked event manager Gemma Houghton to fill us in on the background and mission of ISS, how the event evolves to meet the needs of marketers, and […]
For the second year in a row, Swydo has been selected for European Search Awards “Best Search Software Tool” shortlist. We are honored to be included with such elite companies. Swydo’s inclusion with this group is no doubt based upon the feedback our customers have provided and the resulting enhancements our developers have made to […]
