Reporting, Monitoring and Workflow for Online Marketers
Do you view marketing campaigns as an expense that must be budgeted for, or an investment in the growth of a business or brand? Guest author Ricky Solanki of Push definitely believes the later, and shares how he believes companies can positively impact their ROI by thinking like a marketing investor. What Marketers Can Learn […]
When making the case to invest in video marketing – content creation or ads – YouTube stats paint a picture full of opportunity: Second to only Google in site traffic 1.9 billion monthly active logged-in users 68% of YouTube users watched a video to help them make a purchase decision If you are already creating […]
Managing a large number of clients effectively and efficiently is key to your agency’s health and growth. You can’t afford to spend time on manual processes that could be automated when you should be focused on generating stellar ROI for your clients and building your customer base. Swydo’s powerful API integration provides you the opportunity […]
Whether you’ve used Swydo for years, months or are just getting started, you may have not found the time within your day-to-day schedule to learn and take advantage of all its features and keep up with all of our product innovations. Bloom Digital Marketing co-founder Carlos Obregon shares how his team was able to unlock […]
Note: Original post, published June 2018, has been updated with e-commerce stats from 2018. We all know that one of the strongest selling points for digital advertising is the unprecedented targeting and measuring options available. Some of the most common metrics are impressions, clicks, click through rates and costs per click. In many campaigns, we […]
Recently we had the pleasure of interviewing one of the most influential digital marketers in the world, Purna Virji, who leads Microsoft’s global engagement team. As a featured speaker in next month’s Search Marketing Expo – SMX Munich conference, she was happy to share with us some highlights on her presentation and additional insights into […]
Digital marketers succeed when they tell stories to customers, prospects, and to an organization’s leadership. But for a group that is great at telling stories to customers and prospects, marketers sometimes don’t do a good job translating the results for internal stakeholders or clients. We often assume that our internal audience understands the same issues […]
As we plan and move forward with 2019, it’s also a good time to look back and review your favorite reads from the Swydo blog this past year. These guides, case studies and how-to articles fell into two key categories – Digital Marketing Tactics and Agency Management. It’s our hope this summary is a helpful […]
When we discuss creating and utilizing video content in advertising, some clients are a bit hesitant because often times, the misconception about production costs and resources is opposite of reality. These days, you don’t need to hire additional staff or purchase high end equipment. There are many ways brands of all sizes can easily and […]
One of the most powerful ways to optimize your site and boost your search engine results is also one of the least understood and used. Schema markup helps the search engines read a website and more accurately represent in search results. Search marketing expert author and speaker Jason Barnard takes a deep dive into how […]
