Proven SEO and PPC Tactics At SMX Munich 2017- Join Swydo… And Use Our Partner Discount!

More than 80 of the world’s most knowledgeable internet marketers will present at Search Marketing Expo – SMX Munich March 14-15. They’ll share what makes them successful, what keeps them up at night, and what you’ll need to know to succeed in 2017.

Join Swydo at Europe’s largest search marketing conference, now in its ninth year. Continue reading

Digital Agencies See Mediocre Results from Expanded Text Ads

Google’s 2016 introduction of Expanded Text Ads (ETAs) was the most significant change in recent years to the product, and rewarded/challenged advertisers with double the copy space and two headlines.

Swydo is always looking for data and insights that is helpful to our customers. We saw
a number of industry articles reporting on early results, but data was typically gathered from big agencies for Fortune 500 brands. We decided to conduct our own phone and online survey of small to mid-size agencies, representing both B2B and B2C clients across a number of industries. Continue reading