Reporting, Monitoring and Workflow for Online Marketers
Mid-September thousands of digital marketers will descend upon the city of Brighton in the UK for the twice yearly industry event that is brightonSEO. We had the pleasure of connecting with several speakers for the conference, and will be sharing those interviews in the weeks leading up to the event. Our first spotlight focuses on […]
“Treat your users as customers and not as mere email addresses.” – Anonymous Ritz-Carlton. Trader Joe’s. Disney. Costco. Netflix. Ever wondered what these global, multi-billion dollar brands have in common? They are “customer-obsessed” as Forbes rightly frames it. In fact, it may not be an exaggeration to claim that these companies could make it all […]
Technology is truly revolutionizing the marketing industry. The past few years have seen a huge rise of information technology. For marketers and managers, marketing dashboards are one of the most useful analytics and data tools. Having the ability to effectively visualize real-time metrics and data will revolutionize how your business operates, benefiting both your own […]
Swydo’s reporting platform helps you knit together all your crucial marketing data sources so you can report and share your results. But in a multi-channel marketing environment, how can you use it to make sense of complex customer interactions with your brand and digital channels? That is the challenge the team at Swydo laid down […]
Do you view marketing campaigns as an expense that must be budgeted for, or an investment in the growth of a business or brand? Guest author Ricky Solanki of Push definitely believes the later, and shares how he believes companies can positively impact their ROI by thinking like a marketing investor. What Marketers Can Learn […]
When making the case to invest in video marketing – content creation or ads – YouTube stats paint a picture full of opportunity: Second to only Google in site traffic 1.9 billion monthly active logged-in users 68% of YouTube users watched a video to help them make a purchase decision If you are already creating […]
Managing a large number of clients effectively and efficiently is key to your agency’s health and growth. You can’t afford to spend time on manual processes that could be automated when you should be focused on generating stellar ROI for your clients and building your customer base. Swydo’s powerful API integration provides you the opportunity […]
Whether you’ve used Swydo for years, months or are just getting started, you may have not found the time within your day-to-day schedule to learn and take advantage of all its features and keep up with all of our product innovations. Bloom Digital Marketing co-founder Carlos Obregon shares how his team was able to unlock […]
Note: Original post, published June 2018, has been updated with e-commerce stats from 2018. We all know that one of the strongest selling points for digital advertising is the unprecedented targeting and measuring options available. Some of the most common metrics are impressions, clicks, click through rates and costs per click. In many campaigns, we […]
Recently we had the pleasure of interviewing one of the most influential digital marketers in the world, Purna Virji, who leads Microsoft’s global engagement team. As a featured speaker in next month’s Search Marketing Expo – SMX Munich conference, she was happy to share with us some highlights on her presentation and additional insights into […]
