Reporting, Monitoring and Workflow for Online Marketers
Marketing plans are an inalienable part of developing a successful campaign. Digital marketing agencies often assist brands in creating marketing plans that they would use over a month, quarter or year with a purpose to improve their presence on the market, outrank competitors, etc. Because marketing plans are usually created for the long-run, they require […]
Experienced online marketers already know the game when it comes to creating exquisite and eye-catching ad campaigns. But now, local or “near me” searches are becoming more and more popular. Consumers are turning to their smartphones (as well as other mobile devices) to find local restaurants, stores, and service providers. By doing this, consumers can […]
If you regularly generate marketing reports and dashboards for clients and/or stakeholders, you’ve probably run into situations in which a data source’s default metrics don’t allow you to effectively tell the story you need to communicate. Providing your client with the number of visitors from a campaign is important, but Return on Ad Spend, for […]
Customer churn is one of the biggest challenges businesses face. If you want to maintain a steady flow of buyers and keep customers coming back for more, you have to stay relevant. This is particularly true in fast-paced markets. Gaining a competitive edge is all about understanding where your business is at, what customers want […]
Search engine optimization is a constant battle to stay at the top of the search results. In this battle, your site must fight daily against other similar sites and blogs in your industry who could snatch your top of the search results status at any moment. But what should you be doing about these competitors? […]
When it comes to using Facebook Ads, there are a handful of Key Performance Indicators or KPIs to keep track of and to use in your analysis of success. While there are several that are important across various campaign types, let’s go beyond those to explore which would be the most important to utilize across […]
February 4, 2015 was the first Swydo receipt I received. Well, according to my email inbox (which, obviously, never lies). Over five years ZATO® has been utilizing Swydo to send our clients monthly reports. I’ve analyzed and sent hundreds of Swydo reports to clients I manage personally, along with our team, and know the platform […]
As a digital agency, you face tough competition. Standing out is all about proving your value and providing clients with an amazing experience and even better results. Client reports are a key part of the process. They offer a moment of connection between you and your customers, bring them up-to-date on what’s happening, and offer […]
The Swydo team is pleased to add a new integration to our suite of pre-built data sources – digital marketing tech platform AdRoll. By creating this connection with AdRoll, Swydo customers will be able to easily incorporate their AdRoll retargeting data into reports and interactive dashboards along with their paid search, social media, SEO, and […]
Over the past decade, pay per click advertising has revolutionized digital marketing forever. With its huge reach, amazing personalization and high volume of clicks, millions of businesses worldwide are taking advantage of this highly effective marketing medium. But not everyone is utilizing this powerful digital marketing strategy. In a recent small business survey by Clutch.io, […]
