Reporting, Monitoring and Workflow for Online Marketers
In Q4 2020, Google launched Google Analytics 4, its next generation of analytics that will help you better understand and gain more valuable insights into your customers’ behavior across platforms and devices. We’re very excited to announce that Swydo can now support reporting for GA4 properties! If your clients and/or company currently leverage GA4, you’ll […]
Content marketing is now an established pillar of any digital marketing strategy and brands are working harder than ever to produce great, eye-catching content. Content is the best way to increase brand awareness at a low cost, and a successful content marketing strategy can build trust in your brand across the web. Content is booming […]
Facebook is a key way local businesses can connect directly with and attract audiences to their business. It can help you effectively reach the target audience most interested in your products or services. However, with the ever-changing Facebook algorithm, it can be challenging for businesses to connect organically with their consumers without running local business […]
Swydo’s Google Sheets integration expands your reporting capabilities by enabling you to include third party and internal data into your Swydo reports and dashboards along with existing connections such as Google Ads and Facebook. Turn rows of spreadsheet data into more useful and understandable data visualization charts and tables options (17 and growing). Use Swydo’s […]
Marketing plans are an inalienable part of developing a successful campaign. Digital marketing agencies often assist brands in creating marketing plans that they would use over a month, quarter or year with a purpose to improve their presence on the market, outrank competitors, etc. Because marketing plans are usually created for the long-run, they require […]
Experienced online marketers already know the game when it comes to creating exquisite and eye-catching ad campaigns. But now, local or “near me” searches are becoming more and more popular. Consumers are turning to their smartphones (as well as other mobile devices) to find local restaurants, stores, and service providers. By doing this, consumers can […]
If you regularly generate marketing reports and dashboards for clients and/or stakeholders, you’ve probably run into situations in which a data source’s default metrics don’t allow you to effectively tell the story you need to communicate. Providing your client with the number of visitors from a campaign is important, but Return on Ad Spend, for […]
Customer churn is one of the biggest challenges businesses face. If you want to maintain a steady flow of buyers and keep customers coming back for more, you have to stay relevant. This is particularly true in fast-paced markets. Gaining a competitive edge is all about understanding where your business is at, what customers want […]
Search engine optimization is a constant battle to stay at the top of the search results. In this battle, your site must fight daily against other similar sites and blogs in your industry who could snatch your top of the search results status at any moment. But what should you be doing about these competitors? […]
When it comes to using Facebook Ads, there are a handful of Key Performance Indicators or KPIs to keep track of and to use in your analysis of success. While there are several that are important across various campaign types, let’s go beyond those to explore which would be the most important to utilize across […]
