Reporting, Monitoring and Workflow for Online Marketers
As marketers we know that digital advertising can impact offline store visits and sales, but how can we successfully communicate that to small business owners? In this spotlight, Bloom Digital Marketing’s Carlos Obregon shares how their reporting has evolved to make these online/offline connections, the challenges of balancing personalized client relationships with client base growth […]
Since 2008, the International Search Summit (ISS) team has produced almost 50 events in Europe and North America specifically focused on the challenges of international digital marketing. We asked event manager Gemma Houghton to fill us in on the background and mission of ISS, how the event evolves to meet the needs of marketers, and […]
For the second year in a row, Swydo has been selected for European Search Awards “Best Search Software Tool” shortlist. We are honored to be included with such elite companies. Swydo’s inclusion with this group is no doubt based upon the feedback our customers have provided and the resulting enhancements our developers have made to […]
Swydo’s co-founder and Managing Director Jeroen Maljers will be hitting the conference speaking circuit this spring, sharing his digital marketing insights and knowledge. With over 10 years of hands-on PPC management for international brands in finance, publishing, recruitment and software, Jeroen will share his B2B expertise with marketers across Europe and beyond, business small and […]
Digital marketers are fond of saying “content is king”, but how do you come up with good content ideas? Let’s start at the beginning – what is an idea, how do we know if it’s good, and where do ideas come from? What Is A Good Idea? Essentially, a good idea delivers value to the […]
We are pleased to announce Swydo’s latest data source integration – LinkedIn Ads. Keep reading to learn more about this new development. Expanded Social Advertising Reporting Capabilities Easily track impressions, clicks, CTR, conversion rate and more to help your clients gain insights into their investment, impact and return on LinkedIn advertising campaigns. With this new […]
Change can be difficult to accept and at times risky, but sometimes change is just what we need to change the dynamic and improve what we do. Sean Kerr, founder and COO of non-profit focused agency Cause Inspired Media, shares his thoughts on AI’s role in digital advertising, how improved attribution modeling and AI can […]
Measuring the results of your SEO efforts is vital. But what KPIs should you be measuring? It’s easy to get distracted with details that don’t matter in the grand scheme of things. In this article we’ll go over what KPIs matter when measuring SEO success. Put this knowledge to use to be more successful at […]
As a means of information delivery, trend analysis, and measuring success, reporting can be a vital resource for client retention. Used strategically, reporting can help create buy-in and trust among clients by educating them about their business and showing the results you’re delivering. Akvile DeFazio, president of social media advertising agency AKvertise, shares a few […]
As digital trends come and go, marketers need to make smart decisions about what strategies generate successful outcomes and deliver on revenue. Paid media consultant Susan Wenograd shares her insights on leveraging Facebook Messenger and chatbots to help convert customers and circumvent the email “blackhole”, as well as her productivity tips and more in this […]