Reporting, Monitoring and Workflow for Online Marketers
For many digital marketing agencies, Google Ads their “go-to” platform for their clients’ PPC campaigns. But competition can boost CPC and improve ROI, which may lead some to consider diversifying the advertising platforms used. In this spotlight article, Katja von der Burg, founder and CEO of online marketing agency Projecter, gives us some insight into […]
People use Google to find the solution to a problem, or answer to a question, and the search engine results pages (SERPs) are Google’s manner of suggesting (recommending, even) the solution it feels is most suitable. If you appear high in the results, prospective customers can find your business when they are searching for a […]
Corporate goal setting is one of the most foundational aspects of managing any team or business. In marketing, it’s absolutely vital to set clear, attainable, and relevant goals. Not only does it help direct your marketing campaigns, but it can help onboard new clients, improve team communication, and a host of other benefits. If you’re […]
As of 2019, the global population of Generation Z is set to surpass millennials. That stat should make marketers sit up and pay attention, and, if they haven’t already, start figuring out how they’ll need to adapt their marketing, both message and delivery, or fall behind their competition. In this spotlight we talk with video […]
At the most recent Facebook Developers Conference F8, “the Book” shared some pretty amazing Messenger stats, including that 20 billion messages are exchanged between people and businesses each month. Maybe you’ve already seen some success leveraging Messenger as part of your marketing plan, but have you explored what Messengerbots can do for you? That’s the […]
Most of us have used a checklist for personal, financial, and even professional goals. But many marketers are overlooking how a marketing checklist can have a huge impact on campaign efficiency, effectiveness, and quality. Whether you’re an in-house department or an agency, taking advantage of checklists is vital for maximizing your work process. They can […]
With over twenty-five years in sales and marketing – most of that time focused on online marketing analytics – Jim Sterne is an internationally known speaker, consultant, author and co-founder of the Digital Analytics Association. We were very excited to interview Jim to get a behind-the scenes peek at his upcoming Marketing Analytics Summit (formerly […]
Most marketers dread the process of taking their successful campaign information and pasting into a spreadsheet. But when it comes to making presentations, communicating complex information, and keeping your team up-to-date, marketing report templates are an incredibly powerful tool. Rather than spend countless hours manually creating weekly reports, free up your time and energy with […]
Localization has never been a booming trend, but rather a slowly building norm among successful organizations. Localizing your product or your marketing campaigns is a lengthy and often costly process, but it’s also immensely rewarding from a financial standpoint. Marketing efforts that are well-localized allow businesses to grow their influence in new markets and drive […]
Speaking at and sponsoring the brightonSEO conference series has enabled us to be close to an ever developing event that strives to meet the changing needs of its participants. With that in mind, the team launched several new spin-off events this year that will take place on 12 September. Our third speaker spotlight focuses on […]
