Reporting, Monitoring and Workflow for Online Marketers
When you launched your agency, you probably built your client base through a mix of networking, advertising and word of mouth. But after being in business for a number of years, how do you keep up that momentum and break into new markets? Since founding Ascendancy over 14 years ago, Helen Culshaw has developed creative […]
The Swydo development team strives to keep improving the platform with new integrations and features that make Swydo easier to use, more efficient, and a more robust reporting tool. It’s that focus – and product feedback from our customers – that helped Swydo secure a spot on the US Search Awards shortlist for “Best Search […]
Late last year, Facebook introduced a new way for companies and customers to speak to each other by adding “Messages” as an objective option in Ads Manager. This allows marketers to open conversations with potential customers right in Facebook Messenger, making it that much easier to obtain leads, increase purchases and answer customer service inquiries. […]
Compared to many traditional media channels, digital marketing can be a more cost-effective and efficient solution for small to mid-size businesses, particularly through precise targeting and careful budget control. But as its popularity increases, so does competition and pricing. To maximize your clients’ marketing spend and ROI, attribution and understanding the customer journey is more […]
Content marketing is a widely popular subject but tough to master in the fast changing digital environment. A vast amount of websites now feature their own blogs and try to produce as much content as possible as some marketers believe that the more content they publish, the higher the website will rank. However, if the […]
As marketers we are always looking for the next big idea to move the conversion needle. Testing out new strategies take time, but as agencies we have the advantage of leveraging our testing across multiple clients, making it worth our while. In this spotlight interview, nyche marketing founder Nyssa Cromwell highlights a particular strategy – […]
We all know that one of the strongest selling points for digital advertising is the unprecedented targeting and measuring options available. Some of the most common metrics are impressions, clicks, click through rates and costs per click. In many campaigns, we are also able to track conversions such as subscriptions, sign-ups, purchases and other valuable […]
Strong client relationships are vital if you want to grow your agency into a sustainable business. As you earn trust through delivering on results, a healthy relationship can naturally migrate from project work to repeatable retainers. Over time the value of the engagement can grow through adding additional services, while delighting your clients also leads […]
Your goal may be to build a global business, but your budget, unlike your plans, must have boundaries. That translates into a laser focus on generating leads, not just clicks. At the recent International Search Summit conference in London, Managing Partner Jeroen Maljers shared how Swydo acquired customers in over 80 countries with a limited […]
The days relying on PPC analysts are over. Or at least that’s what many in the industry believe. When looking at the current digital marketing landscape, I think the advent of AI/Machine Learning-based bidding actually complicates, rather than simplifies, AdWords. Along with the increased nuance of attribution options, AI requires agencies and marketers to give […]
