We still label it with Beta, but we have it! : Bing Ads reporting in Swydo. Use KPI’s and integrate widgets in your weekly/monthly reports to clients, management, yourselves.
This Bing Ads integration is a next step in our path to becoming the most comprehensive online marketing reporting and workflow tool. Check this new integration in your Swydo.
Today we released several new and improved Adwords widgets in Swydo.
We received some great feedback from our daily growing user community at support.swydo.com and created these new widgets based on that input. Thank you for that! You can use 3 new widgets in the project dashboards and in the reports.
Widget 1: Overall Device performance: break down metrics by device. In these enhanced campaigns transition times we thought this would be a handy widget .
Widget 2: Overall Click Type performance: break down metrics by Click Type: headline, sitelinks and Mobile clicks-to-call.
Widget 3: Conversion tracking details: you can display the native Adwords conversions in this widget . Important to know is that imported analytics goals are not yet supported. We are investigating that possibility. Deleted conversion types are included in the widget when there has been a conversion in the selected time frame.
Furthermore we renamed the Performance Widget to Overall Performance. Next to that we added the average position in the widgets Overall Performance, Ads, Keywords, Campaigns and Ad groups. Except for the Overall performance and Campaigns widgets we took out the through view conversions.Please enjoy these new widgets in your Swydo and start using them today!
The Swydo team
Jeroen(psssss, for those scrolling all the way down here….. would you like this in the nearby future?
Swydo now has rankings for keywords and pages derived from Google itself via webmaster tools! Get comprehensive data on where websites rank and use this data in your widgets and reports.
There’s lots of debate recently in the online marketing Industry on the value of ranking overviews. Multiple tools provide ranking overviews that are compiled out of scraped data. These overviews are derived from a computer that simulates a user query in a search engine. In such a query it is ignored that users:
- query from a certain location
- from a certain computer
- have a search history
- have maybe +1 former queries
- have maybe blocked other results
- search differently at certain hours of the day
- have social actions, like sharing on Facebook/Twitter and Google plus
So an anonymous query from a computer does not mean that much. Google provides alternative, real data via the Webmaster Tools and we have that data now in Swydo. Note that you need some simple additional configuration to be able to pull this data out of WMT, that is explained in detail here.
From now on you can report from within Swydo the top queries/keywords sorted by impressions, clicks, CTR or the average position.
Swydo was an exhibit Sponsor at heroconf 2013 , organized by the good people from Hanapin Marketing, the driving force behind the popular ppchero blog. Heroconf is a specialized conference dedicated to PPC people only. There were app. 240 attendees. The conference was very well organized, including lots of fun, drinks, food and a perfect location.
Other attendees have already given very good recaps on the most important announcements and insights given/made by a super good line up, including Bing, Google, Matt van Wagner, Marc Poirier and many others. Read here .
Next to all the great content a take away for us was the fact the a specialized conference had many advantages over a more broad targeted conference:
- The key note speakers were performing in boost modus, because they know this audience has already a good knowledge about what’s going on in this industry.
- The break out sessions can go way deeper because the audience is much more savvy .
- The questions answered by the audience has more value to others and even inspire the speakers.
- During social events you can really have good discussions with others about the keynotes and break out sessions.
- Because of the relatively limited size it’s more easy to socialize and get to speak that person that you always wanted to speak.
- For a sponsor/exhibitor (and PPC specialist that we are ourselves) the attendees are spot on. We provide a reporting and workflow suite for PPC people and that’s what they are!
Of course broader matched (notice it PPC people?) conferences are great for getting inspiration, getting other insights, but the advantages of a dedicated conference was really a take away for us.
Update: see for all presentations this link.
Thanks Hanapin and see you all next time.
The interview that co-founder Jeroen Maljers gave to DoesWhat is published today.
You can read it on Doeswhat.
Swydo, your online marketing reporting and workflow tool, now has a very valuable new feature.
The Adwords widgets that you can use for your dashboard and/or reports can now be applied to individual campaigns. This was a much requested feature.
Most widgets now have 4 options: Search & Display, Display, Search and Custom.
With ‘Custom selection’ you can choose individual Adwords campaigns. This feature is very useful in different scenario’s, for instance when there are several websites that are promoted with one Adwords account and you only want to report one property. Or you only want to report a remarketing campaign. There are endless options and scenarios where this comes in handy.
The three types of campaigns (Search, Display or Mixed (Search & Display) can then be selected or de-selected.
Please check this new feature now in your Swydo
We got a great little new feature now in Swydo: following of tasks. Recognize when you create a task for a colleague in Swydo, but still interested in the follow up? Hit the follow button:
Once there is a task comment/the task is assigned to someone else or the task is closed, you will be notified be email.
Great stuff, happy weekend!
Last tuesday we launched the new Swydo. Reactions are great. We have upgrades, positive reviews and feedback for new features and improvements. People are most enthusiastic about the easy online marketing reports and task management. The PDF reports seem to really be a hit. We understand. We come from an agency ourselves. Every month we thought;” Oh now, we need to make the monthly reports. Baah!”. They evolved during time. MS Word docs with screenshots. For some clients we were really lazy and just put the Adwords report mail on and tried to customize a bit with the subject of the mail. But off course not 1 line of explanation could be included. In a later stage we could draft a pdf from an earlier version of Swydo, but it was still so, so. The Swydo version we launched a year ago helped us better than any manual thing we had before. But it still was not a joy to make these monthly reports. But with the all new Swydo we launched this week things are different.
You can use drafts, they look great, it’s fast. you can really make an impression within some minutes.
But we keep speed in development. The last two day’s we implemented:
- User management. You can now add and remove users as an admin. We will update the knowledge base soon.
- Better online marketing reports. We had some customers that made large reports. We extended the capacity.
We are working hard updating the support and instructional articles.
We have approximately 40 signups a day at the moment. They are from all around the world.
We keep you posted on a regular basis on the development.
Swydo, the reporting and task management tool for online marketers, has had a complete overhaul. More functionality, better, faster, easier; you will love it!
The new Swydo is accessible at https://app.swydo.com . All your data has been migrated. Due to the new, real advanced reporting functionality, you only need to redefine your reports.
Making online marketing reports is a joy now:
Do you hate making these weekly or monthly reports for your clients or boss? Not anymore. You will love it. Goal number 1 of remaking Swydo was to create happy faces when making monthly reports.
Integration of tasks and online marketing:
In one view you see how clients/projects are doing. In one view we integrated task management and KPI’s from your Online Marketing metrics like Adwords and Analytics.
New user interface:
Easier navigation. No more switching around between pages, but a logical, modern single page app.
Our new technology stack makes sure the interface is lightning fast.
Your colleague in New York enters a new task? You will see an instant update while working in LA.
- Project templates. Do you have projects with the same task order like Adwords management? Use templates.
- Favorite clients and projects. Working on some clients, but not all? Make them Favorite.
- Recurring tasks. A good example are the monthly reports. Make them recurring.
- Better CRM. Store and access contact info of your clients in Swydo.
Oh, and we increased the prices with …… nothing!
Every online marketer should have Swydo in the toolkit. We already have 8.000 signups and are highly listed in several marketplaces.
Do you have any questions on the new Swydo? We are working hard to update our support sitesupport.swydo.com so please check that out. You can also drop us a mail at email@example.com and we will help you.